tag:blogger.com,1999:blog-6540471114822045290.post7080416669473397981..comments2023-08-19T05:57:04.215-04:00Comments on All Things CNN: Last Week by the Ratings GuruUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6540471114822045290.post-136692149818056642007-10-12T11:54:00.000-04:002007-10-12T11:54:00.000-04:00I hope someday Nielsen has some comp.Now that we l...I hope someday Nielsen has some comp.<BR/>Now that we live in the global village, I<BR/>understand that CNN can use it's global<BR/>resources to attract advertisers.I feel<BR/>if it is more than one company in the<BR/>mix it makes the others perfrom better.<BR/>I would be great if CNN could be a <BR/>24/7 cable news network again only<BR/>and do one repeat of the prime time<BR/>shows for the west coast.If ABC and CBS<BR/>can go overnight, so should CNN.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6540471114822045290.post-18971363937381037252007-10-11T17:40:00.000-04:002007-10-11T17:40:00.000-04:00Sometimes. There is somewhat of a difference in t...Sometimes. There is somewhat of a difference in the commercials (we call them "spots")that air in these cable news/information programs.<BR/><BR/>News on the whole tends to skew old, so that is why you see the typical pharamaceuticals, insurance, financial, communication advertising which have a much older or wider target than typical series programming. <BR/><BR/>Advertisers who want a lot of spots for a low cost and will air in any program without restrictions tend to be minimal, but they do buy news - like the "Head-ons" of the world...They get a lower cost because they give the channels the greatest flexibility to air the spot anywhere they want.<BR/><BR/>360 for example, has a somewhat wider base of advertisers because it has better demographics, good audience composition (the percentage of the target audience is their key demographic out of the whole 2+ audience) along with a "hard news" positioning rather than discussion/informational programs airing on the channels we analyze.<BR/>COUNTDOWN on MSNBC probably runs a close second in varied advertisers due to its increase in audience over the last year.<BR/>And CNN as a channel, unlike the others has the ability to accommodate a "worldwide" buy - an advertiser who wants to be on CNN domestic and international. For some, that is a huge plus - one stop shopping - usually image advertising or advertisers who want to reach the business traveler.<BR/><BR/>There aren't a huge amount of advertisers which have wide demographic targets, thus being able to consider the programs that have much older audience - but enough that they tend to want news programming as part of their advertising buy, so there is a healthy market.<BR/><BR/>There are advertisers who just want to be associated with a program because of its environment - it makes a branding statement to the consumer, and news fits the bill there too.<BR/><BR/>Advertisers then start to look at what we call "psychographics" - lifestyle and income to then determine which programs best suit their criteria.<BR/><BR/>Hope that answers...<BR/>Ratings GuruAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6540471114822045290.post-22471404926069836322007-10-11T11:53:00.000-04:002007-10-11T11:53:00.000-04:00Are we to draw any conclusions for the coreaudienc...Are we to draw any conclusions for the core<BR/>audience of these programs from the commercials<BR/>we see during each news show ?Anonymousnoreply@blogger.com