tag:blogger.com,1999:blog-6540471114822045290.post8302835101396315613..comments2023-08-19T05:57:04.215-04:00Comments on All Things CNN: CNN's Year End NumbersUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6540471114822045290.post-91651455298288883442011-12-19T00:33:57.882-05:002011-12-19T00:33:57.882-05:00"The 18-49 is way more attractive than the 25..."The 18-49 is way more attractive than the 25-54." Have you been living under a rock?<br />How old ARE you?<br />Then you need to find yourself NEW and improved data.<br />You have not been reading the NYT lately or the Wall Street Journal.<br />Both have reported that the "18-49<br />age bracket NO LONGER MAKES THE MOST MONEY.<br />Those are the people this recession hurt the most. Sorry but tis true.<br />It is the 54 and over crowd that seems to have the most money because of that aged old relics: PENSIONS AND SOCIAL SECURITY.<br />Plus they were the savers, and their mentality was different because of the horror stories related to them about the depression from their parents.<br />So they saved their pennies, went into practical employment, such as teaching, duh, and now they are hardly what you would call "poor."<br />Most of this age bracket, that you have written off, no longer have mortgages, so they are NOT under water, and are able to SPEND FREELY.<br />This new data was also on 60 Minutes some time ago.<br />And just so you know, the adds that run in the NYC area on 360, are focused on this group: 25-54.<br />The NEW AND IMPROVED money makers.<br />How about that??<br />"Ya just gotta do more readin"Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6540471114822045290.post-51506904713156315522011-12-17T16:02:29.096-05:002011-12-17T16:02:29.096-05:00If 360 is the best thing CNN has going for it righ...If 360 is the best thing CNN has going for it right now, then my TV will not be tuned in. It used to be good, but is boring---I'll watch Rachel for my news and opinions.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6540471114822045290.post-71674474079573906942011-12-16T19:37:33.417-05:002011-12-16T19:37:33.417-05:00Thank you for this blog. It is good to see
that CN...Thank you for this blog. It is good to see<br />that CNN has fans who actually come here<br />to post their concerns. Hopefully the CNN<br />folks read this blog.. Who knows maybe <br />there will be an uptick in ratings for 360<br />in 2012Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6540471114822045290.post-72658643834034002442011-12-16T08:29:50.851-05:002011-12-16T08:29:50.851-05:00You just can't look at 1 set of numbers for da...You just can't look at 1 set of numbers for data.<br />You have total viewers but the demo is how you<br />make money.. TVN only provides a fraction of the<br />data. There are also 18-29,18-34,18-49 and on<br />and on. 18-49 is way more attractive than 25-54.<br />It is the ultimate money maker in television. 360<br />has only been on at 8 since August. 360 loses in<br />total viewers but wins the demo . Call it a split<br />decision.360 topped MSNBC in the demo at 10.<br />MSNBC made the switch to ED at 8 because of<br />the demo. So far ED is not performing any better<br />in the demo up against 360.TRMS is the buffer<br />for MSNBC. Not ED or TLW.<br /><br />ADWEEK has an article on CNN and the turn<br />around in 2011. SNL KAGAN says CNN made<br />$ 547.2 million dollars in revenue. That is a<br />10 % increase. CNN makes millions by using<br />the 18-49 demo for 360. FNC brought in<br />$ 683 million, a 15 % increase. The bottom line<br />is that CNN is making money and to the top<br />brass that is all that freaking matters. Nothing<br />was available for MSNBC. Just count the number<br />of commercials you get in both hours of 360.<br />Keep in mind that is just ad revenue data. <br />Millions are made in other areas. There have<br />long been rumors that advertisers demanded<br />360 to 8 PM. It paid off for CNN.<br /><br />Yes,360 needs to up it's game. Better content,<br />faster paced, original reports, a wide ranging <br />mix of guests for interviews, less reliance on<br />pundits, better production, better music,etc.<br />Rule # 1 : don't diss those loyal 360 viewers.<br />The addition of Isha Sesay for the 360 Bulletin<br />was a smart move as well. The best chemistry<br />you get all day long on CNN. It looks like Jason<br />Carroll is now with Team 360 .360 needs to<br />tap into all of the correspondents at CNN for<br />original 360 reports. Give them time to go<br />out and cover news you won't see anywhere<br />in TV or anything like it in TV. Give these<br />reports a cool name. Something like the three,<br />six, zero, which can be used as a worldwide<br />area code for news. No boundaries.<br /><br />Management should give 360 the freedom to<br />be creative, innovative to think out of the box.<br />Charlie Moore & CO have really done their<br />jobs. Hands off. For goodness sake don't move<br />him to Out Front. Keep him with 360. Like<br />it or not 360 is the best thing CNN has going<br />for it now and into 2012.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6540471114822045290.post-65691687203792078242011-12-16T01:24:03.145-05:002011-12-16T01:24:03.145-05:00Who writes this cr--?
Erin Burnett is up in totals...Who writes this cr--?<br />Erin Burnett is up in totals from this time last year??????<br />OH pleaze someone give me a break!<br />And MSNBC is doing far better than CNN, according to factual ratings by TVN.<br />Morning Joe is tops in the ratings every morning and ED has a loyal base and O'Donell beats 360 consistently and we haven't even touched on Rachel Maddow!<br />So NO. CNN=LOSER <br />Anyone who believes that PR needs his head examined.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6540471114822045290.post-64854936851079573472011-12-15T23:53:52.318-05:002011-12-15T23:53:52.318-05:00360 saved CNN. Things will get interesting next
ye...360 saved CNN. Things will get interesting next<br />year. ED is moving in the wrong direction. How<br />long before the viewership numbers get really<br />close between Anderson and ED. MSNBC is having<br />a hard time after losing Countdown.Anonymousnoreply@blogger.com