tag:blogger.com,1999:blog-6540471114822045290.post8587170737189315816..comments2023-08-19T05:57:04.215-04:00Comments on All Things CNN: Dr. Sanjay Gupta Interview and RatingsUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6540471114822045290.post-13649232920224692262008-03-06T16:20:00.000-05:002008-03-06T16:20:00.000-05:00Thanks Sapphire for the upload of the ratings info...Thanks Sapphire for the upload of the ratings information.<BR/><BR/>Not to comment on myself, but I noticed CNN ran a full page color ad in The New York Times today stating that they are #1 in Cable News primetime (Monday - Friday 8-11PM). I almost went blind trying to read the faint grey on black sourcing of the statement.<BR/>CNN does beat Fox News and MSNBC (they didn't bother to post CNBC, but they beat them too as well as their own Headline News) based on Adults 25-54, Monday - Friday Live + Same Day Jan. 28 - Feb. 17, 2008 and "blended" (whatever that means....) with Live + 7 Day Feb. 18-24, 2008 in order to comprise a month.<BR/>What this means is that if you take the TIME PERIOD HOURS of 8-11PM and the Adult 25-54 audience delivery, CNN will have an average of 750,000; Fox News will have 551,000 and MSNBC will have <BR/>364,000.<BR/>Why does CNN win - they average everything that happened in that time period and we know they won big with primary and debate coverage. It includes the top delivering debates in Los Angeles, Super Tuesday, the Potomac Primary, etc - everything. <BR/>CNN does not win on 2+ - Fox News still edges them there, but CNN did beat Fox with this past Tuesday's Texas/Phio etc. primaries in Total Audience 2+ as well.<BR/>Is this a fair representation? Well, yes. If you want to look at primetime as a whole and not the individual programs. Is it important to the media community? Yes, because the block of primetime is an important barometer of success. Individual program performance is important, but so isn't primetime. Just know, this is not regular programming - it is everything that happened in the 8-11PM time period.<BR/>RATINGS GURUUnknownhttps://www.blogger.com/profile/02365353634000605352noreply@blogger.com