Tuesday, June 14, 2011

Last Night's Debate Ratings Are In

CNN’S REPUBLICAN DEBATE IS #1 LAST NIGHT; DRAWING 3.162 MILLION VIEWERS
AC 360 #1 AT 10 PM


Photographer: David S. Holloway
© 2011 Cable News Network. A Time Warner Company.


According to Nielsen Fast National data, CNN’s first Republican debate (8-10pm) moderated by John King, delivered an impressive 3.162 million total viewers and 918k among adults 25-54 last night, Monday, June 13. CNN ranked first in both total viewers and in the key demo 25-54, topping second place Fox News by 61% among total viewers (3.162 million vs. 1.959 million) and 94% among adults 25-54 (918k vs. 473k). CNN also out-performed third place MSNBC by 288% among total viewers (3.162 million vs. 814k) and by 348% among P25-54 (918k vs. 205k).

Compared to Fox News' recent GOP Debate (5/5/11), CNN had a 7% advantage in the key demo adults 25-54 (918k vs. 854k).

Following the debate, CNN's Anderson Cooper 360 ranked first in cable news at 10 pm with 1.895 million total viewers and 627k adults 25-54, ahead of FNC’s On the Record by 23% (1.546m) and 51% (416k), respectively. MSNBC’s The Ed Show trailed with 963k total viewers and 281k in the demo.


Other key highlights:
--Compared to CNN’s first GOP Debate in the 2008 Election Cycle (6/5/07), last night’s debate was 54% ahead among total viewers (3.162 million vs. 2.055 million) and was 23% ahead among P25-54 (918k vs. 747k).

--CNN's performance last night represents an increase of 385% in total viewers and a 352% advantage in the demo over CNN'S prior 4-Monday 8-10p average (excluding Memorial Day).



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20 comments:

  1. Congratulations to John King for delivering the ratings for CNN and for being the lead in to 360.
    Maybe now CNN management will take note and use John King as a moderator and more, with the knowledge that there IS someone else who can deliver ratings on CNN.
    And the NEWS is the star, no matter the moderator, the NEWS is the star as long as the moderator/anchor is competent and knows the subject.
    John was able to take a boring bunch of people and make them all look good....well as good as conservatives and Tea Party candidates can look.
    And let us note too, that there were no gimmicks. It was a plain old debate. There were questions from the audience and YouTube, but it was used effectively and was not over promoted.

    ReplyDelete
  2. I am surprised that TSR & John KIng USA did
    not get a bump in ratings for their shows. It
    looks like people came in for the 2nd hour.
    You are right about John King and 360 Anon
    9 : 15. Some things could have been better
    with the debate.

    ReplyDelete
  3. I am with Jon Stewart and glad that I skipped
    the debate. CNN needs to stop with the crazy
    stuff and do some informative news. Enough
    with the dumb questions and gimmicks. CNN
    needs to be more concerned with content and
    stop being so lazy. The multiple questions that
    are news related are fine but the others fall
    short and are not news related at all.

    ReplyDelete
  4. I agree with those of you who talk of the Strombo
    guy.I watch both he and Mark Kelley on the web.
    CNN should hire both of them. I also think it is
    likely a combo of Strombo and his staff. They are
    a creative bunch and CNN should hire them.

    I'm wondering why some of the stories and people
    they talk about are never on CNN. Strombo could
    be on at 8 PM. Having a show like that kick off
    your prime time lineup can only be a plus. Same
    thing goes for Mark Kelley. Love the way he
    opens Connect. Both open by actually talking
    to viewers.

    ReplyDelete
  5. 360 was good last night. Loved Bill Maher,
    Anderson and Isha were so funny during
    The Shot. I loved what she said about the
    mascara. The Ridiculist was funny as well.
    We salute last night's 360. Let's see what
    they do the rest of the week. Even the
    Gingrich segment was interesting. Could
    have used some infographics to help
    explain a complicated story.360 can be
    great as a mixture of news, fun moments,
    interviews, etc.

    ReplyDelete
  6. For the last couple of days 360 has had a good
    mix of stories and guests. I am wondering what
    the breaking point is for American Morning. On
    Tuesday, the had 261,000 viewers with just
    98,000 in the demo. Not a good sign. I think
    viewers have already decided they are not going
    to watch Piers Morgan or Eliot Spitzer.

    ReplyDelete
  7. I'm waiting to see if CNN will move to fix the
    ratings problems with AM, ITA & PMT this
    year. Not sure time is on CNN's side. If these
    3 shows are not under review, CNN is in bigger
    trouble than we think. This can't continue.CNN
    does need 2 shows that will compliment 360.
    AM is just such a disaster right now. Someone
    at CNN needs to figure a way out of that mess.

    ReplyDelete
  8. Strombo Tonight on CNN at 9. The rumors
    have been that CNN has been looking into
    doing a live show on the network. Strombo
    already does this. He can be live and knows
    the tv biz and has a personality that is easy
    going and likable. If CNN wants bigger demos
    with younger viewers, Strombo is the answer.
    CNN should be able to work something out
    with CBC.CNN has a wider distribution reach.

    ReplyDelete
  9. CNN better do something now. Be it experimenting
    to see if a show can find traction or just canceling
    Eliot Spitzer and Piers Morgan. 360 was 2nd in the
    demo but CNN was 4th according to TV BY The
    Numbers. Does CNN really have any ideas about
    where to go. Let's hope they get it right this time.
    Hopefully, they do read this blog. I can tell you
    all care about CNN. At this point what harm could
    Strombo do ? I became aware of the show when
    I was in Toronto. Good stuff.

    ReplyDelete
  10. Heard this one on the Lous Dobbs radio program and I'm not a fan of Lous Dobbs but this is funny:
    Now CNN can have Weiner & Spitzer.
    Think I'm kidding??
    Someone in management is probably thinking about it right this minute.

    ReplyDelete
  11. The joke about CNN hiring Weiner is all over
    the place. When Jon Klein first brought up
    the idea of hiring Eliot Spitzer and Piers
    Morgan, somebody at CNN should have said
    heck no.If they were going to fire Klein, why
    let him waste money on failures. First thing
    Ken Jantz does is to give Spitzer the show
    solo. CNN is making bad decisions and it
    is proving to be costly. Next bad move by
    Ken Jantz the team on American Morning.
    At this point he is not better than Klein
    and CNN is in decline as a result.

    ReplyDelete
  12. It's as if history is repeating itself at CNN. Low
    ratings for shows that are going nowhere and
    CNN continues to stick with them. CNN is too
    connected to pundits and useless chatter to be
    taken seriously on big news stories. CNN has
    to get back to it's roots. Let the news be the
    star. Do we really care what the pundits think
    about Anthony Weiner. CNN will use the pundits
    for everything and it is not necessary. You guys
    raise some interesting issues. Where are the live
    studio interviews with people who really matter.
    Where are the authors,the filmmakers, writers,
    artists, ordinary people other than criminals
    and people doing stupid things. The news is
    broken at CNN and nobody is fixing it. There
    is not smart, intelligent conversation on CNN
    that actually makes you think these days. You
    just want to turn the channel.

    ReplyDelete
  13. The only bright spot for CNN is 360. CNN has
    problems morning,day & night. It is just bad
    programming,content, topics, lack of reporting.
    You could go on and on.

    I do have 1 criticism about 360. I really hope
    that Anderson will open the show with his
    awesome writing skills like he does with the
    Ridiculist. In fact, why not all of the segments
    to highlight that Anderson is a gifted writer &
    storyteller. I also miss the interviews he once
    did with people from all walks of life. Back in
    the day I think 360 would have the author of
    the hottest book around for Adam Mansbach
    Go The **** To Sleep.

    In closing, I think the reason why we have
    the programming we do at CNN is because
    the network is run by people who grew up
    in the politically charged 60's. It is not in
    sync with modern society. There is a reason
    why ABC is giving Nightline a summer prime
    time slot. They are discovering that young
    viewers have diverse interests and want a
    wide range of news stories. Politics is not
    at the center of peoples lives. You can't
    relate to most of cable news because it is
    not on the same planet.

    ReplyDelete
  14. As a frequent viewer of news from all around
    the world on the web, I must say American
    journalism is dead. Mark Kelley is streamed
    live each night and last night he mentioned
    Spitzer in talking about Anthony Weiner. If
    you ever get a chance to watch Mark Kelly,
    do so. He could easily be anchoring at CBS
    or ABC. George Stroumboulopoulos is too
    good for CNN. He could end up on late night
    tv easily. Why would either of them work for
    CNN ? It would be a step down.

    ReplyDelete
  15. Here is a dream list that we would love
    to see on CNN one day :

    Toure, who is currently with MSNBC. Give
    him the 3 hrs in the morning. Let him go
    head to head with Joe.

    Aisha Tyler, who is smart and funny and needs
    to be on at 8 PM. CNN needs a Rachel Maddow
    in prime time.

    Stormbo at 9 PM . CNN needs a Daily Show
    in prime time. His show can't be defined as
    being one thing. It can be whatever he wants
    it to be and he is only 38. We really like his
    wide range of guests on the show. Nothing
    like it and it is original. This is a guy who
    Jon Stewart would respect.

    CNN should move TSR back to the 4-6 PM
    slot. Move John King to 6 PM. We think his
    show would go over better at that time
    and would get better ratings at that hour.
    A daily 3 hr political block is enough,


    We could see Mark Kelley on CNN at 7 PM.
    We really don't get why CNN does not have an
    evening news cast. Why not compete against
    Fox with a different type of news show ?


    Hire the Vanguard journalists away from
    Current TV. CNN needs a hipster Nightline.
    They already have Kaj Larsen & Amber Lyon.
    If possible, try to hire back Nicole Lapin as
    the host. Her talent is being wasted at CNNC.


    CNN needs to offer different types of shows
    all day long not just in prime time. Yes it is
    about the news but there are different types
    of news shows. Right now CNN is basically
    a one size fits all. Do we really need the
    News Room all day long. Not very original.
    We are just a group of people who love the
    news and often talk about CNN.We don't
    know if the suits care about this blog or us.
    But it is worth a shot for those of us who
    really like CNN and want to see it survive.

    One thing CNN does have is deep pockets.
    Now we don't know how much money Jeff
    Bewkes would allow them to spend to
    actually fix CNN but these are names you
    see on this blog and hear about in other
    places.It can't hurt.

    CNN has some of the world's best
    journalists. Let them do their jobs and
    practice their craft, Make the news truly
    the center and book better guests and
    interesting people. They can be writers,
    artists, musicans,etc. Run the gambit.

    ReplyDelete
  16. TV by the Numbers has the ratings for Thursday.
    I'm surprised at the numbers for 360. To me 360
    was not that good last night. The best part was
    The Ridiculist. I am starting to wonder if it is
    actually getting people to stick around for the
    full hour of 360. The ratings are starting to look
    really ugly for American Morning. AM might be
    at the point were they need to be replaced by
    an entirely different type of show. CNN has to
    be considering dropping all 3 hosts. If either
    of them stick around it won't work given the
    reaction to the team now. If they drop the
    hosts , change the news as well.

    ReplyDelete
  17. Anon 5 :15, I hope that CNN management does
    read this blog. It is hands down the best. If you
    look at the comments on TV Newser or Mediaite,
    it is not about the news. Inside Cable news is okay.
    I have learned so much from this blog. I just want
    to commend you on this blog. Thank you very much.
    Keep up the good work.I hope CNN does get it's
    act together. You guys are persistent to say the
    least. Maybe you will be heard. Maybe not but
    it is a good read.

    ReplyDelete
  18. @5:55PM The numbers for 360 may have surprised you, but they failed to surprise me.
    No, 360 and the rdiculist was not that good last nite and neither were the ratings.
    Yes, they were decent enough BUT, the show came in last following Joy Behar in totals.
    I am not a Ridiculist fan and I'd much rather see AC banter with Isha who shares his wit.
    No people are not "sticking" around for it if 360 comes in last.
    There's nothing to stick around for.
    If this is AC's plan for his daytime gig he better have plan B up and running. This stuff gets old very quickly.

    ReplyDelete
  19. IMHO there are basically 4 reasons why
    360 is the hottest show on CNN right now.
    First, the number of breaking news stories so
    far this year. Second, Charlie Moore being named
    the EP of 360. The show is more focused with
    him at the helm. Maybe in the future Jim Walton
    will promote him to be in charge of programming
    at CNN. Third, the addition of Isha Sesay. Finally,
    The Ridiculist.It is just such a fun way to end
    the show. Of course, It goes without saying
    Anderson Cooper as the anchor is the biggest
    draw for viewers.

    ReplyDelete
  20. Bill Maher was comparing Sarah Palin and Michele Bachman on his show tonite.
    He said there was no comparison and called them: "The Ditzy Chicks."
    That expression said it all.

    ReplyDelete

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