CNN Aquires Zite

CNN has acquired technology company Zite, a news app for the iPad that gives users a personalized magazine-like experience, it was announced today by Jim Walton, president of CNN Worldwide. -- CNN has added Zite to its already robust portfolio of digital products as a separate, stand-alone business that will continue to innovate and provide users with the news and information they want.

Zite is an iPad app that leverages deeper technology to provide an individually personalized experience. Zite surfaces content to users that they will find most interesting from a variety of sources across the Web by learning users' preferences and getting smarter as it's used.

CEO Mark Johnson will continue to run Zite's day-to-day operations out of headquarters in San Francisco and will report to KC Estenson. Founder Ali Davar will stay on board as Executive Director. Mike Klass will continue to lead Zite's technology R&D as CTO. Zite will be a wholly owned subsidiary of CNN.

Available for free on the iPad, users can download Zite from the App Store or iTunes. Quotes: Attributable to KC Estenson, general manager of CNN Digital: "Zite represents the next generation of content discovery and personalized publishing and CNN wants to help lead in that space. We think we can advance the industry in a meaningful way that helps content creators grow their businesses while growing the distribution of a product that people already love. Zite's technology can also be used to help CNN's Websites and apps serve more personalized content, making our current digital services even better."

To read more follow the link to Newsday.com.

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