Wednesday, October 19, 2011

Last Night's Ratings for CNN



CNN Republican Debate Is #1 Last Night; Drawing 5.5 Million Viewers and 1.7 in the Key Demo 25-54

AC 360 is #1 at 10pm

Las Vegas Most Watched Debate on CNN.com So Far

According to Nielsen Fast National data, CNN's Las Vegas Debate (8:00p-10:00p*), moderated by Anderson Cooper, delivered 5.468 million total viewers and 1.651 million in the key demo 25-54. Last night's debate represents the second highest debate this season among total viewers (FNC’s 9/22 debate averaged 6.107 million).

CNN was, by far, #1 in the 8:00p-10:00p time period last night among cable news networks. CNN was top rated in both total viewers and in the key demo 25-54, topping second-place FNC by 163% among total viewers (5.468 million vs. 2.083 million) and 235% among P25-54 (1.651 million vs. 493k). CNN also out-performed third-place MSNBC by 632% among total viewers (5.468 million vs. 747k) and by 822% among P25-54 (1.651 million vs. 179k).

Compared to CNN’s recent Tampa Debate (9/12/11) this debate was up by +51% among total viewers (5.468 million vs. 3.613 million) and by +46% in the key demo 25-54 (1.651 million vs. 1.132 million).

*Fast National Data is representative of 8:00p-10:00p. Final Data will reflect actual debate time of 8:00p-9:52p.
AC 360 at 10:00pm:
• With a delivery of 2.244 million total viewers and 735k P25-54 viewers, AC 360’s 10:00p hour easily outperformed the cable news competition.
• Among total viewers, AC360’s 10:00p hour topped that of FNC by 13% (2.244 million vs. 1.991 million) and MSNBC by 122% (2.244 million vs. 1.009 million)
• Among P25-54, AC360’s 10:00p hour topped that of FNC by 43% (735k vs. 515k) and MSNBC by 172% (735k vs. 270k).

CNN Digital:
Las Vegas Most Watched Debate on CNN.com so far
• CNN delivered 601.3 thousand live video streams during the 8:00p-10:00p hours of the debate, 35% higher than Tampa, and over four times as high as New Hampshire.
• For the day, CNN served more than 3.9 million global video starts (live + VOD), a 38% increase over Tampa performance, and a 23% increase over New Hampshire performance.
• During the 8:00p-10:00p hours, CNN’s mobile web video views were 123% higher versus the prior four Tuesdays, 116% higher than Tampa and 60% over the New Hampshire debate.
• #CNNdebate trended globally on Twitter during the Las Vegas debate.


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23 comments:

  1. Say what you will about Anderson Cooper & 360,
    one thing is for sure MSNBC is scared. It was only
    in August when CNN made the decision with 360
    and it is causing MSNBC to shuffle their lineup
    beginning Monday.I too would like to see 360 do
    something to distinguish itself from the rest of
    the pack at 8. Right now none of them are all
    that great. Flip a coin , they all have opinion for
    the hour. As far as the networks are concerned
    we are only entitled to opinion. Did 360 really
    need to lead with the debate on Wednesday.
    The Ohio wildlife story was the only thing that
    people were talking about . The debate was
    yesterday's news and 360 should have known
    this, all you had to do was look at Google, FB
    & Twitter.

    ReplyDelete
  2. Anderson owned up to his error and that's good.

    Rachel Maddow's ratings haven't been as high since O'Donnell took the 8pm slot and apparently they want to change that by bringing in Ed at that time.

    ReplyDelete
  3. Wow. You guys were the first to realize the
    problems for MSNBC. Right now it's a chess
    game between CNN and MSNBC. 360 is the
    best thing going for CNN right now. Is this
    more about 360 at 10 or 8 PM ? 360 gets
    higher ratings at 10 than 8 . With the big
    news today being Khaddafy killed in Libya,
    do you really want ED going up against AC
    when there is a huge international story ?
    Granted the move is not happening until
    Monday but that's an issue for MSNBC.

    ReplyDelete
  4. Here we go again with CNN. Just like Anderson
    Cooper repeated the Republican talking points
    on taxes, Suzanne Malveaux is doing the same
    thing with LIbya. Leading from behind is yet
    another talking point from the right. That is
    their opinion on Libya. It does not make it the
    truth. That is what happens when you force
    so-called journalists to have pundits on the
    news. It ends up diverting the real facts. CNN
    should be smarter than this.

    What is going on at MSNBC shows there is a
    limit to opinion. Your viewers shrink and get
    older because the baby boomers and older
    are the only ones who consider that to be
    news. That is why it is a big mistake for 360
    to start with talking heads each night.CNN
    will never get FNC viewers to flip the channel.
    So you have to have a way to build your own
    core of loyal viewers.

    ReplyDelete
  5. Okay we know all of the major anchors will soon
    be making their way to Libya. This is that huge
    international news story that just keeps breaking
    this year. What concerns me is Erin Burnett &
    Piers Morgan.CNN should bering in someone
    from CNN I. Erin's voice can't cut it on a major
    international news story like this; bring in Wolf
    at 9 on CNN. At 11 have Isha Sesay and John
    Mann from CNN I to carry CNN until midnight
    It goes without saying that Anderson has to be
    live at 8 & 10.

    ReplyDelete
  6. CNN's coverage has already taken a turn for the
    worst. WHo cares what John McCain and the GOP
    think. Khaddafy is dead. Shut up. All of the other
    junk means nothing. CNN just wants to slam
    President Obama. CNN talking about the stuff
    that means nothing again and making up stuff
    and ignoring how the administration formed a
    coalition and got the job done. CNN also said
    that Obama violated the War Powers Act, CNN
    should've, would've, could've are the words of
    a fool.It is what it is.

    ReplyDelete
  7. Hi, we are back. When we heard the news about
    ED moving to 8 on MSNBC, we wondered why.

    Well, we ran some numbers and they are interesting
    to say the least.

    CNN is ahead so far in the primetime demo :

    CNN w/debate in primetime : 232,000

    MSNBC : 190,000

    Minus the debate :

    CNN averages 193,000/ MSNBC : 189,000

    At 8 things are tight :

    360 : 169,000/ MSNBC : 168,000

    At 10 360 is ahead by a slightly larger margin :

    360 :240,000 / MSNBC :178,000

    MSNBC is trying to hold off CNN for 1 more week.

    It is safe to say that 360 is powering CNN to
    a possible primetime demo victory over MSNBC.

    That said , 360 made a bad decision to lead
    with more post debate analysis. Anderson had
    an incredible interview with Jack Hanna, why
    wasn't that the lead ? It was like seeing 360
    from the night before after the debate.

    360 is not In The Arena and it would be one of
    the dumbest moves ever by CNN. Don't bore
    down 360 with pundits. That is not what made
    360 the most popular show on CNN. Those
    younger viewers are not sticking with TLW,
    which is heavy with politics or following Keith
    to Current. 360 must have diverse content and
    widely appealing content if it is to pass TLW
    and eventually grows to the point where the
    show is getting half the demo of BOR. Besides
    it really slows down the pace of 360.

    The news about the death of Kadhafi is going
    to likely benefit 360 tonight and provide CNN
    with a big viewer/demo difference over MSNBC,
    Will 360 top FNC in the demo at 8 or 10 ?


    Stay tuned.

    ReplyDelete
  8. CNN just can't give Obama any credit so they have to drag in these useless Republicans who did nothing to take down Osama or Gadafi. They're all cranky because these things have happened on Obama's watch and CNN is only too pleased to give these conservatives tons of time to air their sour grapes.

    ReplyDelete
  9. It is simple you don't have KTH with pundits. Like
    it or not Anderson Cooper lost some credibility
    with that debate mistake. You see where it comes
    from. Each night just be lazy and sit back and toss
    questions to pundits. Yawn. Next Ron Paul crying
    about a debate. So. It is not news or deserves to
    be given a full segment on 360. Nobody is going
    to trust Anderson Cooper with politics anymore.

    ReplyDelete
  10. 360 is very pro right wing. RedState, Dana
    Loesh who works for Breitbart and the former
    Bush press secretary says it all and it is why
    360 is taking a hit. It has become an Obama
    bashing show. Nothing newsworthy is on the
    show. I tool it off my DVR because I got
    tired of seeing talking heads. All of these
    people are right wing extremists. It seems
    like 360 can't even book any decent guests.
    360 supports hate and I am against that.

    ReplyDelete
  11. Erin Burnett had that unabashed bigot Pat Buchanan on her show, of all people. I was hoping he'd never show his grizzled and sour face on CNN again, but they had to go and dig him up. I don't care if he has a new book out, he is someone who doesn't need any exposure, he is a blight on politics and humanity.

    What I wonder about 360 is whether or not they can't get a good variety of guests or do they deliberately choose certain people to interview because they want to present only a certain point of view to their audience. They rarely have Democratic politicians on the show, mainly just conservatives - I understand that the action is happening on the conservative side of the aisle right now, but 360's always been like that, even at 10 pm. I thought the earlier time slot would improve their bookings. Ari Fleischer, Eric Erickson and Dana Loesch are the worst, the dregs, the bottom of the barrel and why 360 would want them associated with the show is beyond me. Although I agree with nothing they have to say, Mark McKinnon, Alex Castellanos, Ed Rollins and Nicole Wallace are good and credible reps for the conservative side and should be used more if they're available and if they have to use pundits at all.

    ReplyDelete
  12. All of the pundits need to be fired from cable
    news. It is a clear conflict of interest for CNN.
    In the age of YouTube, do you really need the
    fake analysis on stuff no one cares about. You
    know what you saw and heard. Stop wasting
    our time with chatter. That is so not cool.

    I have a feeling that CNN management makes
    360 go with the pundits.CNN looks bad and
    lacks innovation and creativity.CNN went out
    and hired all of these people. So to cover their
    butts they give them so much airtime. They are
    on the CNN payroll and the management won't
    admit that they have been making bad hires
    that in the end really does nothing for CNN.

    360 is becoming a real snooze fest. No music,
    boring talking heads .

    The Huffington Post has a fascinating article
    on President Obama. Apparently, he has been
    writing personal checks to some Americans
    who have written him letters. I'm sure CNN
    will find a way to bash him for that too.

    ReplyDelete
  13. I have been with 360 from the start and lately
    I'm disappointed. The show moves at a snails
    pace and what happened to the awesome
    guests that Anderson once had on the show.

    What happened ? No more theme song or bump
    music. Can we get more segments and guests.
    Pundits are last century.

    Here is my Wish List for 360 :

    Find a theme song that is appropriate each
    night for a show open with AC standing at
    a screen with moving vid opening 360. Sort
    of what he does with Anderson daytime.

    Next go to a slickly produced open that
    highlights what else is on the show and
    the guests for the night.

    Anderson walks out and sits in the chair.
    As usual he says we begin tonight........

    Instead of going to breaks during the news
    updates with Isha, have her do it right then
    and there. Fit as much as you can in 90 secs.

    Design new animated/music graphics for
    the various segments on 360.

    Right before another break have Isha do a
    60 second international news brief. At the
    end of that brief have Anderson/ Isha do
    a quick 3 min segment on some interesting
    thing you might not know.. But have it so
    he is now sitting in a chair and Isha is on
    a big screen monitor. End with the Shot.


    Assign a core of 360 reporters who go all
    over the world to discover the news. We need
    original content on 360 that we won't see on
    the other channels.

    Last night Anderson got KTH right. It should
    be a stand alone segment. It makes him look
    like a serious Stewart or Colbert without the
    laughs. It does not make Anderson look bias.
    It makes him look like the guys who gets it
    right each night.


    I would like to see 360 come a unique and
    different way to cover politics. Hire someone
    like a Brett Erich to do a segment on all of the
    political news of the day. While at Current TV
    in 2008, he did a segment called Campaign
    Update. Once he ever wrote a song for Hillary.
    Maybe artists, musicians or poets, comedians
    can be contributors for a different way to
    cover politics that will appeal to the younger
    360 viewers that they seem to be losing.



    The Ridiculist is a great way to end the show.
    But get rid of the PMT tease. It does not work.

    ReplyDelete
  14. We all know that 360 will lead with U.S. troops
    leaving Iraq by the end of the year. After 9 yrs
    thousands of Americans are now Iraq War vets,
    I hope we see them represented tonight on 360.
    Not just officers.

    All year long brave Libyans spoke with Anderson
    Cooper from Libya and they did so at great risk.
    You would think 360 would have connected with
    them last night..

    CNN has to cut the airtime of the pundits. That
    is the best way not to connect with viewers. It
    might work for ESPN but the news is different.
    The back and forth bickering needs to go away.
    That is why CNN has the worst political team on
    television.

    Memo to 360. Your FB page has been hacked
    by a group of paid libertarians who are Ron
    Paul supporters. They are paid to create havoc
    on websites.360 got punked into covering Ron
    Paul. Even the Huffington Post caught on to
    this one as well as others. The plants saying
    they would watch CNN if the had conservatives
    are fake. They don't watch CNN and never will.
    By doing so they are getting rid of competition
    for FOX. CNN did just what they wanted with
    those hires. Sure they are watching CNN. The
    only thing it is doing is alienating CNN's once
    loyal viewers.

    ReplyDelete
  15. Jon Stewart artfully took apart the GOP for their
    reaction to Gadhafi last night. I can't wait for
    him to rip apart Romney for the inane Iraq troop
    withdrawal statement. It is a joke and CNN is
    falling for it yet again. Romney is so detached
    from reality. Watch,all day long CNN will keep
    going on and on about Romney and not the
    real news of the day.CNN is a joke as well. I
    am with IS. WTF is wrong with these people
    and CNN needs to start asking the same
    questions instead of letting the crazies control
    CNN and it's content. Does CNN know what
    news is anymore.

    ReplyDelete
  16. Well, the ratings are in on TV Newser. Not 1 CNN
    show got 1 million viewers. Not good news with a
    story like this. The concerns made about Erin
    Burnett & Piers Morgan anchoring breaking news
    on CNN are valid. Burnett dropped down form JK.
    Morgan drooped down from 360 and TRMS had
    more than 1 million viewers.360 is still holding
    up CNN and got them the pt victory last night.
    This was the best edition of 360 in a while and
    the ratings are well deserved. I agree about KTH.
    Anderson showing some skills that he really
    has not been using lately instead of tossing to
    the talking heads.

    It stinks how CNN is trying to make the Iraq War
    about politics. It was a war the U.S. got into
    under false pretenses. Americans want this.
    Next end the war in Afghanistan. All of those
    who made the ultimate sacrifice don't seem
    to matter to CNN. CNN has no journalistic soul
    and that's sad. CNN is too busy towing the
    line of the Neo-Cons about Iran rather than
    what really matters. Doe it matter how many
    18 & 19 year olds died in Iraq as a result of
    these armchair generals ? Thousands have
    died in a war of choice by President Bush.
    Oh yeah thats right, CNN would be criticizing
    all of their employees who worked for Bush.
    CNN is an apologist for the Bush administration.

    ReplyDelete
  17. TeaNN is at it again. Bet you won't see
    the clip of Bush on the carrier CNN .

    ReplyDelete
  18. MSNBC made a smart decision by moving The Ed Show opposite 360.
    For the past two nites in a row, Ed has beaten Cooper in totals and Lawrence O'Donnell has also beaten 360 in totals in the 10PM slot, according to TVN.
    Anderson did no body any favors in his demos, spending only a limited amount of time on Gadhafi's slaying which had been sweeping cable news during the day.
    Yes, the video of his wounds in the head were shown repeatedly, but only the first 15 minutes of the show was spent on Libya, which was disappointing.
    It will be interesting to see how much time AC spends on the pull out of the troops in Iraq tonite.
    Lately viewers have been subjected to the dumbed down edited version of CNN's flagship program, 360.

    ReplyDelete
  19. Ha! "TeaNN", perfect.

    CNN sees EVERYTHING through the filter of the Republican viewpoint. Doesn't matter if the public is against their obstruction - to CNN, EVERYTHING is President Obama's fault. Of course they won't give the President any credit for taking out Quadafi, but they sure were quick to say he was moving too slow when dealing with Libya.

    ReplyDelete
  20. It would be great if someone from CNN would
    talk with J.R. Martinez. Who was on AMC and
    now is on DWTS. I saw him on Ellen and I had
    never heard his personal story. He is an Iraq
    War vet who knows firsthand about war and
    sacrifice. Martinez was in a vehicle that was
    struck by a landmine and he was burned
    and endured so hardship beginning at age
    19. How about the families of the ones who
    are over in Iraq or who lost loved ones in
    iraq. 40,000 vets are coming home and CNN
    follows Mitt Romney.

    CNN's coverage is missing the point . It does
    not matter that not reaching an agreement
    lead to Obama saying they troops are coming
    home, he should not have let our troops stay
    without immunity.CNN sounds just like Mitt
    Romney. I actually watched NBC & ABC this
    evening and realized how little reporting CNN
    did on the Iraq War. How can you not do a
    timeline from the beginning to the end of
    where we are now. It is as if CNN sets out
    to diminish anything Obama does. Too often
    CNN gets caught up in politics and nothing
    else.. It was a surprise announcement today.
    Something just is not right and not passing
    the smell test with CNN. Why would you
    completely ignore the big picture and go
    with a Romney statement.

    It is the very reason why CNN will never pass
    MSNBC. If you watch MSNBC you know they
    are talking head politics and then some all
    day long and the ratings are trending down.
    Yet CNN wants to do the very same thing.

    ReplyDelete
  21. Jessica Yellin said something about how President Obama's foreign policy successes won't mean much in the grand 2012 scheme of things. I beg to differ. You can't have a record of stopping Qadafhi, Osama Bin Laden and ending the war in Iraq without it having a big impact. These were things that conservatives couldn't get done and it proves how good Obama is without their idiotic obstruction. Instead of reporting that Obama kept one of his major campaign promises in ending the war in Iraq, CNN has to go digging for some "controversy" to diminish the accomplishment somehow. It's really transparent and ridiculous.

    ReplyDelete
  22. You know reading this blog for awhile now many liberals are on here...and I'm a liberal too lol.

    But reading these comments how CNN is anti-Obama and its pro-Tea party, etc is a little absurd.

    I watch CNN because it TRIES to give a better balance of news than most cable news out there. Its not perfect, but ask any conservative if they think they are too hard on Obama and the liberal agenda and they will laugh at you...this is a sign when a news orgainization is doing it right, when BOTH sides think its biased lol. If you want an Obama cheerleader, watch MSNBC more...which I watch and like, but its clear which one tried an a more even handed approach.

    ReplyDelete
  23. CNN is by no means 'even handed' when it comes to the Obama Administration.
    Not one program suggested his administration got it right in foreign affairs or that he has worked diligently, behind the scenes so that his opponents, the GOP, wouldn't obstruct his vision.
    He got Bin Lauden, and he did have a hand, in the slaying of Gadhafi, although we don't know exactly how much intervention there actually was.
    Whoever shot Gadhafi was a straight shooter who made sure their target aimed right, in strategic locations, head, neck, and back. Bulls Eye.
    SO NO.
    This administration may be many things, but CNN has not been fair and balanced as far as foreign affairs and President Obama.
    To be sure, the demonstrators in Libya just didn't wake up, and get lucky.
    They had help.

    ReplyDelete