CNN
HAS BEST RATINGS MONTH SINCE NOVEMBER 2012
CNN
Shows Most Growth of All Cable News Nets and Now Ranks #2 Year-to-Date
CNN
Tops MSNBC in Key Dayparts for the First Time in Over a Year; MSNBC Slips to 4th
April 2013 is
CNN Digital's Most Trafficked Month in History; Network Breaks Records with1.8+
Billion Page Views
During a month that saw breaking news and extended coverage from
Boston, CNN had its best total day (6a-6a) delivery among total viewers and the
demo 25-54 since November 2012 and posted double and triple-digit increases vs.
a year ago in total day and M-F/M-Su prime in both total viewers and the key
demo 25-54. April marks the first time CNN has outdelivered MSNBC in
total viewers and the key demo 25-54 in more than a year (March 2011) in total
day and in prime. MSNBC also slips to 4th place (behind HLN)
in total day, the morning, daytime (9a-5p), 6p, 7p and 8p in the key demo
25-54. CNN is now topping MSNBC year-to-date in total day-- ranking
second among the cable news networks in total viewers and 25-54.
April network highlights (thru April 28):
Total Day: CNN is up +79%
in total viewers (638k vs. 356k), +109% among adults 25-54 (228k vs. 109k)
MSNBC declined -4% in total viewers (407k vs. 426k), flat among adults 25-54
(139k vs. 139k)
FXNC grew +14% in total viewers (1.232m vs. 1.084m), only +2% among adults
25-54 (278k vs. 273k)
M-F Prime: CNN grew +88% in total viewers
(1.008m vs. 536k), +133% among adults 25-54 (379k vs. 163k)
MSNBC dropped -12% in total viewers (795k vs. 902k), flat among adults 25-54
(254k vs. 253k)
FXNC is up +5% total viewers (2.342m vs. 2.228m), but dropped -3% in the target
demo 25-54 (475k vs. 489k)
M-Su Prime: CNN increased +80% in total
viewers (920k vs. 510k), +128% in 25-54 (340k vs. 149k)
MSNBC declined -10% in total viewers (686k vs. 760k), flat among adults 25-54
(237k vs. 239k)
FXNC grew +9% in total viewers (2.022m vs.1.858m), but dropped -2% in 25-54
(392k vs. 398k)
CNN programs have shown significant strength this month, with
weekday prime programs registering their best performances in years among total
viewers and 25-54 – program highlights include:
·
The Lead with Jake Tapper:
After premiering a month ago (March 18) the program is up by substantial
margins, increasing +108% in the key demo 25-54 (258k vs. 124k) and +54% in
total viewers (829k vs. 538k) compared to a year ago. The Lead now
ranks second only to FXNC at 4p (MSNBC slips to fourth behind CNN and
HLN).
·
The Situation Room with Wolf Blitzer (6p)
increased more than any program on CNN, FXNC or MSNBC in the demo
this month -- growing +224% among 25-54 (343k vs. 106k) and +124% in total
viewers (976k vs. 435k) compared to a year ago. Sit Room moved to second
place this month, with MSNBC slipping to 4th place behind CNN and
HLN among both demos.
·
Outfront with Erin Burnett increased
more than any program on CNN, FXNC or MSNBC in total viewers this month –
growing +145% (1.004m vs. 409k) vs. a year ago. EBO is also having
its best month ever and is posting the network’s best 7pm performance in both
total viewers and the key demo since November 2008. For the month, EBO
ranked second to FXNC, averaging 366k in the key demo (up +221% from last
year’s 114k) and 1.004m in total viewers. MSNBC’s Hardball was
down -13% this month in total viewers (670k vs. 769k) and slipped to 4th
in the key demo 25-54.
·
Anderson Cooper 360 (8p) was
the top-rated show on CNN in both total viewers and in the key demo 25-54
during April. For the month, AC 360 averaged 431k among 25-54,
increasing +197% from a year ago (145k) and 1.158m among total viewers, up
+129% (506k). MSNBC’s All In with Chris Hayes was down -18%
in total viewers vs. last year's The Ed Show (718k vs. 880k) and ranked
3rd in April. The show placed 4th in the key demo
25-54.
- Piers Morgan Live grew +119% among the key demo 25-54 (354k vs. 162k) and increased +71% among total viewers (977k vs. 572k) this month compared to a year ago. PML ranked second in April at 9p – with MSNBC’s Rachel Maddow placing third in both total viewers and demo. Maddow actually declined -7% among total viewers (931k vs. 1.0m) for the month versus year-ago.
·
Anthony Bourdain: Parts Unknown is posting
triple-digit increases vs. a year ago on Sunday at 9p. Launch-to-date,
the program is delivering 389k in the demo 25-54, up +440% vs. same period a
year ago (72k) and has ranked #1 in cable news on Sunday in each of its
first three weeks on the air. In total viewers, Bourdain increased +122%
(872k vs. 392k) at 9p vs. a year ago.
HLN TOPS MSNBC IN TOTAL DAY DEMO IN APRIL 2013
"Morning Express with Robin Meade" Once Again
Bests MSNBC's "Morning Joe"
HLN Continues to Post Double Digit Gains Across Both
Dayparts & Demos; Prime Programs Boast Triple & Double Digit
Gains
- HLN topped MSNBC by +2% in Total Day among the coveted P25-54 demo (142k vs. 139k) in April 2013; MSNBC slipped to #4 for the month in Total Day P25-54 in cable news;
- HLN's morning show, "Morning Express with Robin Meade" bested MSNBC's "Morning Joe" by +8% in P25-54 (144k vs. 133k), marking the second consecutive monthly win;
- Fueled by continuing coverage of the Jodi Arias trial and several breaking news stories, HLN experienced double-digit gains in Total Day and Prime vs. prior year:
April 2013 vs.
April 2012
Total Day
P2+
+52% (390k vs. 257k)
P25-54
+43% (142k vs. 99k)
Prime
(M-Su)
P2+
+40% (524k vs. 374k)
P25-54
+37% (177k vs. 129k)
- "Jane Velez-Mitchell" (M-F, 7-8 p.m. ET) posted 669k P2+ and 217k P25-54, a +99% and +97% increase, respectively vs. April 2012;
- "Nancy Grace" (M-F, 8-9 p.m. ET) posted 698k P2+ and 227k P25-54, a +50% and +38% increase, respectively vs. April 2012;
- "Dr. Drew on Call" (M-Th, 9-10 p.m. ET) posted 674k P2+ and 221k P25-54, a +117% and +105% increase, respectively vs. same month year ago;
- "HLN After Dark (M-Th, 10-11 p.m. ET) posted 486 P2+ and 172 P25-54, a +59% and +52% increase, respectivley, vs. same month year ago.