Tuesday, March 17, 2009

Ratings At A Glance- Weeks of March 2, 2009 & March 9, 2009

Ratings for the weeks March 2, 2009 - March 6, 2009

8PM^
Adults 25-54
March
9 - 13
March
2 - 6
FOX771,400763,400
CNN257,000222,200
MSNBC395,400465,000
HLN404,200407,800
9PM^
Adults 25-54
March
9 - 13
March
2 - 6
FOX591,600675,400
CNN280,400290,200
MSNBC315,200348,800
HLN194,600248,600
10PM^
Adults 25-54
March
9 - 13
March
2 - 6
FOX453,400485,600
CNN302,200318,000
MSNBC264,600265,000
HLN287,400296,800

FOX won every hour of prime time demographic ratings between 8PM and 10PM during the weeks of March 2nd and March 9th. CNN came in fourth at 8PM, third at 9PM and second at 10PM during both weeks. Both the 9PM and 10PM hours bounced between second, third, and fourth places last week. MSNBC at 8PM during the week of March 2nd came in second place and third place the week of March 9th. MSNBC landed in second place at 9PM and fourth place at 10PM both weeks. For the week of March 2nd, HLN came in third place during the 8PM hour and during the week of March 9th came in second place. Over both weeks, HLN was fourth at 9PM and third at 10PM.




^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.



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13 comments:

  1. Wow. Nancy Grace and Showbiz are topping
    MSNBC too bad that makes things worse for
    CNN.TV By The Numbers has the ratings for
    the first day of Road to the Rescue and it is
    not pretty, Things got off to a bad start with
    American Morning.I have no words for No
    Bias, but the show needs to be on a fast track
    to retirement. CNN needs to stop it with the
    people are angry and it is your money. Can
    somebody please tell me why was Dr Phil on
    360 last night and if the economy is such an
    important issue how come Anderson Cooper
    was not live for the full two hours. Jon Klein
    bad better shake things up soon because the
    hole is getting deeper and deeper.I just hope
    he has something new by April because March
    is going to be ugly when it comes to ratings.
    Also, how long will it take them to realize the
    panels need to be over with like now.

    ReplyDelete
  2. Judging for those numbers viewers didn't
    seem to care for CNN's AIG coverage. I think
    people are starting to tune the news out.

    ReplyDelete
  3. CNN is trying to change things but it will take time.
    They are using viewers calls which is great because
    that expands viewer participation.Twitter,Facebook
    and blogs are good tools but you take your cell
    phone everywhere. You do not always have a
    wireless internet connection.By the way CNN MSNBC
    and FNC thanks you for giving them a huge weak
    spots with Rick Sanchez, Campbell Brown and Lou
    Dobbs, and Kiran Chetry, Stay tuned here comes
    the shakeup. Where is Erica Hill? I wonder if she
    is working on a new show that will be airing on
    CNN really soon.

    ReplyDelete
  4. I just do not get it,why is no one even attempting to fix this crappy network?
    Is there not enough going on to warrant a two hour AC360 these days,and,could we please lose the celebrity crap there?I am disappointed in this 'road trip' so far.
    I am so sick and tired of those stupid panels,someone should remind them the election is over now,and they need to go away till 2012,enough of these people already.
    Is everyone asleep at CNN,and sees none of the problems?Or are they just continuing on like nothing is wrong,in a deep denial?
    Oh,and just a foolish thought for the folks over at AC360:
    why not lose those same old faces night after night and give us....wait for it...some INTERNATIONAL NEWS?
    Do you even know what that is anymore?Go back to the shows when you USED to know what that was!

    ReplyDelete
  5. Anon 9:59Aam - May I respectfully ask why you watch CNN/360 if you despise it so much?

    Three words for you: Change. The. Channel.

    Somehow I feel you may be happier.

    Best to you!

    I,on the other hand, was pleased to see that Anderson was at least back up in 2nd place.

    ReplyDelete
  6. I was just on TV by the Numbers.So far this week
    things look bad for CNN.I have to say the major
    problem with CNN is too many rants and talk that
    is just a plain waste of time. I can go online and
    find 30 or more stories that could be on CNN in
    prime time. Why are countless hours devoted to
    the same thing over and over again?

    CNN needs some major league fixing. I just
    hope someone at CNN is working on a whole
    new slate of programs. Rick Sanchez has got
    to go. I think he is the reason CNN went to
    the single anchor format and that is definitely
    not working. Titles that need to be dropped
    like a bad habit are American Morning and
    No Bias, No Bull, they are buzz words that
    people are not watching. Do something with
    TSR. Change all of the programs from 7-10.
    No more Dobbs or Brown.Finally,quit ruining
    360. You have got to give each show it's own
    identity and say goodbye to the panels.
    i say have Larry King do specials. His show is
    just slow and boring with guest I could care
    less about.We are at a crucial point. Things
    are starting to affect 360. Anderson can not
    make up for almost a full day of programming
    failures.

    ReplyDelete
  7. CNN needs to stop throwing around the word
    experts. Pundits are not experts on anything
    but bull. I think people know the so-called
    outrage over AIG being portrayed by the media
    is fake. That is why nobody is getting a ratings
    spike.Do they really think the public believes for
    one second that the phony outrage from news
    types and politicos are real. Please don't insult
    people's intelligence. One measurement I like
    to use to find out what people are talking about
    is Google. Guess what AIG is not even in the
    top 100.

    ReplyDelete
  8. CNN's coverage of the Obama administration
    is petty and I think that is the ratings problem.
    The only thing Ed Henry ever says is that it is
    always a problem for President Obama. They
    need to really do some actual reporting and
    stop with the Obama should do this and that
    mess. Thank goodness he is too smart to
    listen to the chattering class.CNN needs to
    start really putting things into perspective
    and knock off the American people are out-
    raged crap.CNN just does not get it these
    days, Obama is making the MSM irrelevant.
    He goes directly to the people and CNN is
    clueless as to how to cover President Obama.
    Please can we get some intelligent discussions
    and less opinion. For the last 2 days he has
    taken questions directly from the average
    citizens , taking questions from people who
    can ask him anything. I see nothing wrong
    with a President facing the American public.
    I want to see Candy Crowley cover the White
    House she has the gift to put things in simple
    and understandable terms and will stick to
    the facts. i really miss her on 360. Way too
    many times CNN is being called out all over
    the web for being fast and loose with the
    truth and at times just making stuff up.
    Take a look at the ratings on the day of
    the AIG testimony the ratings were not that
    great. Can someone take a hint ?

    ReplyDelete
  9. Whoa. It is going really bad for CNN. They are
    looking to be # 4 in the demo for the month
    of March according to INC and TVN. CNN has
    managed to put some of the most annoying
    and boring people anchoring.TSR does not
    seem to be doing too well. Hardball is on
    track to eventually top Dobbs. Countdown is
    starting to beat Campbell about 2:1. Larry
    King can not even get decent guests these
    days and Anderson has to make up for hours
    of crappy shows. The most urgent task right
    now is for CNN to fix the 7,8 and 9 pm hours
    to stop the bleeding. Then they had better fix
    TSR, even Jack is that great these days.The
    morning show and dayside. Try Roberts,
    Hill, Holmes, Cooper and Conor Knighton if
    CNN can lure him and others from Current.
    CNN needs a major league overhaul by April.
    I for the life of me can not figure out why
    go with Dobbs and Brown. They bring nothing
    to be table and are no major talents that can
    bring in huge numbers of viewers.Nobody
    cares about Rush Limbaugh. Dick Cheney
    or Mitt Romney.Get a clue and drop the
    talking heads.

    ReplyDelete
  10. BA, thanks for the information! It is very much appreciated.

    ReplyDelete
  11. This is a big week for CNN.It is the last week
    of ratings for the month of March.IMO CNN
    has gone overboard with the AIG story. CNN's
    reporting is laughable and not insightful at all.
    My guess is they thing this is bigger than it is
    because they think that talk radio and political
    blogs tell you how people view the situation.
    We are a nation of 300 mil plus.It is not certain
    that the bonus provision that was not in the
    stimulus would have prevented the bonuses.
    Millions had already been given out the first
    round. There is too much gotcha journalism
    with CNN when it comes to AIG. They are
    always taking about people calling for Geithner
    to resign, but failing to mention it is coming
    from people who don't like him to start with.
    CNN is going overboard with AIG. The bonuses
    were some 200 million. That's nothing compared
    to the billions being handed out by the Federal
    Reserve, and guess what Bernanke does not
    have to say were the money is going because
    the Fed has to run independently. Yes Geithner
    and President Obama have to be asked about
    their handling of the situation. One big problem
    CNN seems to have these days is it seems to
    be covering the news form a paparazzi mindset.
    One thing I am picking up on is there is a
    viewer backlash against CNN. It seems a lot
    of people think CNN seems to be to close to
    the Republicans and using the GOP talking points
    and not asking them tough questions.It is simple
    CNN troubles began when they decided to let
    Rush Limbaugh go live on the network for 90
    minutes of Obama bashing.CNN needs to realize
    they are not the only source of news these days
    and people will tune you out if they do not like
    what they are seeing. If they keep up I am joining
    the tune out with the exception of AC360.
    Current will be my network of choice because
    they just show how things are going with AIG
    and do not have annoying talk radio hosts and
    bloggers making dumb comments about stories.
    Who made the decision to put radio talk show
    hosts and bloggers on to talk about AIG is
    wrong and bad journalism. Putting people on
    the air who are not journalists and fast and
    loose with the truth is a disservice to viewers.
    I will follow AIG on Bloomberg since CNN has
    gone down a sleazy journalism road with it's
    coverage. Just look at the ratings show far
    for this week, the numbers are trending
    down and they might even be trailing MSNBC
    in viewers. There is also something important
    IMO when it comes to any discussion about
    AIG and that is the board who approved these
    bonuses. People do not just walk in and start
    handing out money there is a process.CNN
    might be consumed with AIG but I am not
    sure the American public is, in fact I would
    be people would tell the press move on. i
    willing to say that CNN's ratings will be in
    the toilet this weekend.

    ReplyDelete
  12. How about letting Lou Dobbs and Wolf Blitzer out to pasture? Lou hasn't really introduced anything new since I first saw him years ago. Wolf Blitzer's voice is very hard and boring to listen to.

    ReplyDelete
  13. It look as though CNN will be number 4 in the
    demo for the month of March.I just hope that
    the bosses realize there is a problem. When will
    CNN get it. The last thing people want to see on
    tv news right now is the blah blah blah talking
    heads. That is what happens when you have lazy
    journalists who just listen to talk radio and visit
    political blogs.CNN has managed to convince
    itself that there is this populist rage. It is a shame
    when CNN's starts to buy the daily bull from Lou
    Dobbs. This note about Campbell Brown. She
    should never have ben permitted to do anything
    political considering her husband was the
    spokesman in Iraq for the Bush administration.
    There is no way she could be objective and it
    shows. Wolf it not that bad, The Sit Room just
    does not need to be 3 hours. Also, Rick Sanchez
    is turning CNN into a laughing stock. He is one
    of those people who should never be on a
    national news program period. I am wondering
    if Jon Klein will make some changes next month.
    The lineup can not stay the same.

    ReplyDelete

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