Tuesday, August 18, 2009

Ratings for the Week of August 10, 2009

Ratings for the week August 10, 2009 - August 14, 2009

8PM^
Adults 25-54
FOX923,400
CNN210,400
MSNBC384,600
HLN237,400
9PM^
Adults 25-54
FOX817,800
CNN255,750 1
MSNBC298,600
HLN142,000
10PM^
Adults 25-54
FOX685,600
CNN213,250 1
MSNBC223,200
HLN166,200

Everyone had their place this week in the ratings. FOX swept first place in the Adults 25 - 54 demographic during all three time slots Monday - Friday.

Coming in second place this week was MSNBC. They held second place in all timeslots except for 10PM on Tuesday and Friday.

CNN found themselves mostly in third place. At 8PM, they came in third place three nights out of five, but the average for the week dropped them to fourth. At 9PM, they came in third place all five days (note: only four days were used in the average- Amanpour Reports special programming on Thursday night was excluded from the weekly average). At 10PM, two second place finishes, two third place finishes and one fourth place finish averaged out to a third place finish for the week. (Again, only four days were used in the average- Thursday was excluded).

HLN stayed mostly in fourth place this week. Although, even after coming in fourth place three times and third place only twice during the 8PM hour, their average for the week pulled them up to third place. At 9PM, they were consistently in fourth place all five days. At 10PM, they came in third place once and fourth place the other four nights (averaging out to put them in fourth place for the week.)




1 4 night average used. CNN special programming on Thursday night at 9PM and 10PM excluded. (Amanpour Reports)

^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.



I have one non-ratings extra for you tonight. CNN may be the most trusted name in news, but would you trust them to answer questions on a game show for you? Last week, two of CNN's best political team appeared on Who Wants To Be A Millionaire as the "Ask the Expert". The first clip shows Wolf Blitzer and the second features Candy Crowley.





We are sad to report the passing of Robert Novak today. Novak was with CNN from the its inception and hosted the popular 'Crossfire', in addition to his reporting duties. He left CNN in 2005, after 25 years with the network. CNN has posted this tribute, narrated by Tom Foreman, for Robert Novak:




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8 comments:

  1. CNN is in a downward spiral. How long can
    this go on before someone sees that the
    current lineup of programs can't go on.

    CNN is doing a horrible job when it comes
    to reporting on health care. Last week Klein
    decided to not use radio hosts, well the pundits
    should only be limited to TSR and SOU.

    Also, story selection and on air product is
    really really bad.CNN needs to do original
    reporting and stories that people care about.
    Nobody trusts CNN on health care.

    Finally looking at the data on TV by the
    Numbers people are turning to MSNBC
    earlier in the day . Drop the twitter dumb
    hour and do some news to build up your
    audience numbers before TSR. Drop Lou
    and Campbell like yesterday.

    ReplyDelete
  2. I would say Jon Klein's days are numbered.
    I jut hope the next CNN president has a vision.
    Maybe Ted Turner can come back.

    ReplyDelete
  3. Morale has to be pretty low at CNN these days.
    I wish 360 would lose the panels.It makes the
    show another boring talking head spectacle and
    boring and then some. Every time health care
    comes up I turn the channel.CNN should just
    stick with David Gergen and Donna Brazille.

    ReplyDelete
  4. Oh boy. I just saw yesterday's numbers for
    CNN and they are really bad.CNN needs to stop
    turning off viewers. I have to 2 words for AC360:
    open source. 360 blog needs to become a news
    hub with people exchanging news stories of
    interest to CNN and the visitors to the blog. Let
    viewers have an actual competition to win the
    t-shirt by actually submitting news items that
    can air on the show. Real news and interesting
    items only, nothing from any of the political
    blogs. 360 staff should make the call on what
    actually makes it to air. The same goes for the
    shot. Also,permit viewers and freelancers to
    become contributors to 360. Maybe there is
    someone out there who has an amazing doc
    or cool photos. Finally. podcasts are good,but
    how about this: after 360 airs have the full
    episode on the blog.It takes 2 minutes or less
    to upload a show to a server.

    ReplyDelete
  5. Just pure speculation on my part but I think
    there will be a change in shows on CNN. Has
    anyone noticed that Erica no longer anchors
    the download for Brown.It is now the Prime
    News guy. Something is up.

    ReplyDelete
  6. LKL is the highest rated CNN show for a reason. Everyone who has a story to tell, STILL wants to be interviewed by Larry. Tonite he had Elizabeth Edwards on speaking about the health care debate and she looks great....happy to report this, and I bet his lead in, will be much higher than 360....something that AC seems to have trouble holding on to.

    ReplyDelete
  7. Hire Conor Knighton and all of the Vanguard
    team to work with Michael Ware now that he
    is based in NY. CNN needs an upgrade. There
    is too much crap and the screen.Anon 7:41
    you might be on to something but this should
    go beyond 360.If you are at work you can not
    watch a podcast but you can watch full episodes
    of shows. People watch tv shows on the web all
    of the time. Most companies don't want podcast
    software on their computers but you can visit
    Youtube and others with no sweat.

    ReplyDelete
  8. Who is in charge of CNN. Today they are airing
    town halls on health care. Really, are they that
    desperate for programs? Spud at Inside Cable
    says this in not hot. Get a clue CNN.

    ReplyDelete

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