Tuesday, September 1, 2009

Ratings for the week of August 24, 2009

Ratings for the week August 24, 2009 - August 28, 2009

8PM^
Adults 25-54
FOX894,800 1
CNN165,400 2
MSNBC361,400 1
HLN257,400
9PM^
Adults 25-54
FOX678,800 1
CNN223,600 1
MSNBC336,200 3
HLN128,000
10PM^
Adults 25-54
FOX566,400
CNN208,600
MSNBC256,200
HLN171,200

FOX remains on top for the week having the highest average Adult 25 - 54 demographic ratings for all three prime time hours. What is different this week, is that they only took the top spot Monday - Thursday from 8PM - 11PM. On Friday night, they placed third during the 8PM and 9PM hours and second during the 10PM hour.

CNN came in fourth place at 8PM after two fourth place finishes, two third place finishes and one first place finish. Wednesday night (a third place finish) and Friday night (the first place finish) are excluded from the average since these were both hours of special programming covering the passing of Senator Edward M. Kennedy. CNN took second place for the week during both the 9PM and 10PM hours. At 9PM, they had one first place finish, three second place finishes, and one third place finish. Friday night's first place finish was excluded from the weekly average. The 10PM slot had one first place finish, three second place finishes, and one third place finish.

MSNBC comes in second place for the week at 8PM after finishing second three times and third & fourth one time each. The 9PM hour found MSNBC in third place after finishing in second place twice, third place twice, and fourth place once. Wednesday's second place finish at 9PM and Friday night's second place finish at both 8PM & 9PM were excluded from the weekly average since this was special programming. At 10PM, MSNBC came in third place three nights and fourth place two nights which left them in third place for the week.

HLN didn't fair as well this week. They came in third place at 8PM after two second place finishes, one third place finish and two fourth place finishes. At 9PM and 10PM, their average put them in fourth place. At 9PM, they came in third place once and fourth place four times. At 10PM, they came in second place and third place one time each and they finished out the week coming in fourth place three consecutive nights.

Friday night was Senator Kennedy's memorial service. The cable news coverage ran from 7PM - 10PM ET. CNN had the highest demo ratings for the program with an average of 467,667 viewers. MSNBC followed with 305,333 viewers and FOX came in the third place with 273,333 viewers.



1 4 night average used. Friday night Kennedy Memorial Service excluded from FOX at 8PM & 8PM, CNN at 9PM, and MSNBC at 8PM.

2 3 night average used. CNN 8PM: Wednesday night and Friday night excluded.

3 3 night average used. MSNBC 9PM: Wednesday night and Friday night excluded.

^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.


All content, unless otherwise cited, is © All Things CNN and may not be used without consent of the blog administrator.

16 comments:

  1. CNN needs to hire Conor Knighton.Infomania
    is getting a lot of buzz lately.Knighton could
    be their answer to Beck or replace Lou Dobbs.
    The Brown show is just bad the format is just
    not working.CNN really needs to learn what a
    mashup is. The beginning of the show for the
    1st 10 minutes is just plain bad. Using an analog
    noise transition is so history.

    ReplyDelete
  2. CNN did very well during the tribute to Ted Kennedy, but then, CNN caters to the left and is broadcasted in HD and Fox, for whatever reason, is not. This does make a difference.

    ReplyDelete
  3. Has anyone noticed changes with some of
    the graphics on CNN ? I think something is
    definitely going to happen.It is just to much
    blah blah chatter on CNN these days.Do some
    news people.I am a huge Current fan since day
    1. If CNn does hire Conor, he would have to give
    his take on the big stories in news and media for
    the day.

    ReplyDelete
  4. Hey CNN I did not buy a 60 inch HDTV to see
    another television on the screen.I now watch
    Morning Express.I can not take the news off
    of the monitor.

    ReplyDelete
  5. CNN needs new leadership.

    ReplyDelete
  6. Good for Larry King for having the husband of the drunk woman driver on, of course defending the Drunk.
    Let everyone see for themselves how people in denial act and respond to tragedy they cause. We all remember that his "poor wifey," drove in the wrong direction on the Taconic Parkway in NY State and according him, never was drunk.
    Right, and she had an abcess tooth that made her drink a bottle of Vodka and the Tooth Fairy, hopefully will NOT REWARD her, in heaven, after killing 7 innocent people, 4 of which were children.
    What Larry didn't ask him was why the NY Post reported that she was a known drinker who frequented bars after work.

    ReplyDelete
  7. CNN is in trouble because the network has no
    journalistic backbone.CNN is permitting itself
    to be controlled by talk radio and political blogs
    and the left vs right rhetoric. CNN needs to make
    a decision. Will it cover the noise or the news.

    All too often lately.CNN is leaving out facts and
    not putting things into perspective. Last night
    and this morning the word propaganda was used
    with stories about the Obama speech. Why does
    CNN choose the loaded words and not the real
    story behind what is going on. That tells me
    that CNN is not a part of a free press.If the press
    permits itself to be used and played by a small
    few who will determine what the news is of the
    day then CNN is going down by it's own hands.

    With regards to not being able to see a the full
    video, I say this, if advertisers get full screen
    during the commercials , why can't the viewers
    get it during the news. Does anyone between the
    ages of 18-34 work at CNN and don't listen to
    talk radio or care about political blogs?

    Television is the visual medium not the talking
    head forum. Thank goodness for Jack Tapper
    at ABC because I can't trust the White House
    or congressional reporters at CNN. The facts
    don't matter, but the misinformation and
    ignorance gets first class treatment.

    ReplyDelete
  8. Anon 8:24, you have got to realized that CNN
    quit being a news and information channel a
    while back. Beck was once on the payroll at
    CNN and they promoted Dobbs.I agree CNN
    should say some and say conservatives are
    up in arms about the speech.CNN is drinking
    the kool-aid when it comes to Beck and Dobbs.
    THat is why the will be number 4 before the
    year is over.I have a feeling management looks
    at the ratings for Fox and think we can get the
    same ratings if we do that.CNN just does not
    get it, people who watch Fox don't like CNN
    and people who watch CNN don't like Fox
    or MSNBC.

    ReplyDelete
  9. I was just on TV by the Numbers and CNN was
    # 2 for the night.I really think CNN needs an all
    female newscast at 8 with rotating hosts. Just
    the female journalists at CNN and HLN. A real
    news program with smart intelligent women
    but not the View, I can't stand the show.It is
    no surprise that ABC named Diane Sawyer to
    replace Charlie Gibson. They know women are
    now majority of the population and workforce.
    Something tells me Kyra would be great for
    this. Just have different women join her each
    week and you can have cool music like the
    song from Parachute called love and others
    and have viewers help create a playlist.Heck
    maybe move Larry King to 8 and have the
    women on up against Rachel.I think it should
    be a mixture of the big stories of the day and
    interesting items. Yesterday Kyra did something
    called you go girl and it was great.Fredericka
    does some of the same kind of stories on
    weekend. Open and close the show with a
    different song each day.

    ReplyDelete
  10. But CNN Loves coming in second to Greta and beating reruns of O'Reilly.
    This is exactly what happened this past Thursday, when Cooper brought in well over a million in his two time slots, talking about Michael Jackson. It sickens me typing his name. The man has been dead for over 60 days and CNN DOUBLED their coverage for every aspect of who arrived, and when. Even Randi Kaye was telling us that "the body was kept cool." Really?? Gee after 60 days I would hope so. Shouldn't this have been on an entertainment channel?? He was an entertainer and we celebrated his life, just 60
    days ago. Let's put Cooper on Entertainment Tonite and then he can cover all the dead celebrities he wants and everyone will be happy. This was not real news and if Cooper wants to report real news again he should be on a "real news channel."

    ReplyDelete
  11. @6:57pm: Unless you've been hiding under a rock, the right wing, which now consists of half the country, would never "believe" any news that came from a panel of women, no matter how intelligent. These are the same people who question Obama's place of birth, and are now questioning his authority to speak to "their children" in school. He might offend them so much that when they grow up and become adults they might even think, reason, and become, Oh My, Democrats!

    ReplyDelete
  12. America has a population of 300 million people.
    Last I check conservatives are not the only ones
    with tv's. That is the problem. Right now cable
    news is geared toward conservatives. Because of
    this the average age of people who watch cable
    news is close to 60 or older. That means tv news
    is headed the way of newspapers unless they
    make drastic changes. The target audience would
    be women.A segment that is all but ignored by
    cable news. College-educated women are an
    untapped market. Aim for women from ages
    16-64.I throw age of 16 in because a 16 is
    living in a house with family members.That
    translates into more viewers. Believe me, I
    work for a huge company that is branched
    out across the country.In the office we have
    women in their 20's,30's and 40's who are
    college educated and well informed.They
    meet their boyfriends or husbands at school
    or work. These men are very comfortable
    with these women and are not afraid of their
    intelligence.

    ReplyDelete
  13. RIP CNN.Overhyping made up controversies is
    why CNN is in trouble and a total lack of respect
    for President Obama. People expect this of FOX
    but not CNN. They have so convinced themselves
    that most Americans are angry and are walking
    around with Hitler and racists signs. That tells
    me that stupid people are in charge of CNN and
    you can start celebrating their downfall. I find it
    amazing that CNN is not asking itself if this is
    just people who did not vote for Obama, do not
    think he is really president because he was not
    born in the United States and will never accept
    that Obama is president.

    ReplyDelete
  14. @anon: 9:49AM: Last time I checked, statistically speaking, there are now more women employed than men. If those men you speak of, are not intimidated just a little, they should be. And as for ages 16-24, if they're not busy texting each other about nonsense, they get their news, as I often do, from the most trusted anchor in cable, Jon Stewart and The Daily Show.

    ReplyDelete
  15. Thanks for telling me about Current.It
    is now my news channel.I will just get
    the other news off of the internet.I too
    am finished with CNN.

    ReplyDelete
  16. EJ Dionne has a great article about how the
    electronic media is not giving the public the
    full picture when it comes to the town hall
    meetings with regards to health care. The
    article described CNN well without mentioning
    them by name.I am still waiting for CNN to show
    the Al Franken video.I am wondering if there is
    not a Jon Klein memo somewhere telling staff
    to play up the shouting and nothing else to try
    and get some ratings. Start really paying attention
    to the ratings beginning the week of Sept 14th.
    That is the week when the new fall season
    begins and football season began yesterday.
    Look for CNN to take a huge hit. There is a
    lot of buzz on line to take down CNN because
    they are siding the the anti-reform crowd
    because they are advertising on CNN.So they
    make appearances on CNN to present only
    one side because they paid for it. Even the
    tea party is advertising on CNN. Guess what
    CNN has a reporter traveling with the bus
    tour. Jon Stewart is the most trusted because
    he is not for sell.

    ReplyDelete

When commenting please keep in mind...

* We welcome all comments as long as they are respectful to CNN personalities, the bloggers and other commenters.

* Comments that include links to other websites will not be posted without prior approval of the moderator.

* If you have a tip or some news please send it to our address, listed on the sidebar, along with your source. You will be credited (with your permission) if we use the information.

* All comments are posted at the discretion of the moderator.

Note: Only a member of this blog may post a comment.