Ratings At A Glance

Ratings for the week JUNE 30 - JULY 4, 2008

	8PM^Adults 25-54 FOX 367,750 1 CNN 157,250 1 MSNBC 330,667 2
	9PM^Adults 25-54 FOX 309,250 1 CNN 265,750 1 MSNBC 180,667 2
	10PM^Adults 25-54 FOX 272,250 1 CNN 261,500 1 MSNBC 192,000 2

Last week, the Presidential campaigns talked a lot about flip-flopping on issues. The ratings seemed to have taken their cue from this and did their own version of flip-flopping. FOX came out on top this week having the highest average Adult 25 - 54 demographic in all three prime time hours. The flip-flopping occurs if you take a look at the individual nights where you'll find that each of the networks had a day that they did well. During the 9PM hour, FOX had the highest demos on Monday & Tuesday night, but CNN took Wednesday and MSNBC won Thursday night. During the 10PM hour, CNN did well on Monday and Wednesday, but MSNBC had the highest demo on Tuesday and FOX took Thursday. (And yes, the numbers really do work out that FOX has the highest average for the week even though they only actually had the rightest demo on 1 of the 4 nights.) The table below lists which network took each of the timeslots on each day.

	MONDAY	TUESDAY	WEDNESDAY	THURSDAY
8 PM	FNC	MSNBC	FNC	FNC
9 PM	FNC	FNC	CNN	MSNBC
10 PM	CNN	MSNBC	CNN	FNC

¹ 4 day average. Friday, July 4th ratings not available.

² 3 day average. Friday, July 4th ratings not available. MSNBC special programming not included in average.

^{^} Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.

Ratings for JUNE, 2008

8PM^Adults 25-54 FOX 483,750 CNN 231,800 MSNBC 414,842

9PM^Adults 25-54 FOX 391,200 CNN 329,400 MSNBC 255,526

10PM^Adults 25-54 FOX 299,600 CNN 332,300 MSNBC 239,053

The averages for the month of June are very similar to the ones that I posted for the month of May. The actual numbers change, but the order of the networks hasn't. 8PM FOX and MSNBC did very well with FOX having the highest average for the month. 9PM also goes to FOX. CNN once again takes the 10PM timeslot.

^{^} Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.
Averages include Monday - Friday regular programming and does not include primary coverage.

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