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Tuesday, November 25, 2008

Ratings At A Glance

Ratings for the week November 17 - November 21, 2008

Campbell Brown CNN No Bias No Bull
Adults 25-54
Larry King Thomas L. Friedman Larry King Live CNN November 18, 2008
Adults 25-54
Anderson Cooper David Gergen CNN AC360 November 21, 2008
Adults 25-54

The ratings for last week were all over the place. During the 8PM hour FOX has the highest average for the week in the Adults 25 – 54 demographic with MSNBC taking second and CNN coming in third. FOX was consistent in taking the top spot all five days last week. I can’t say the same for second, third, and fourth places- CNN came in second two days (Thursday & Friday), third two days (Tuesday & Wednesday) and fourth one day (Monday). MSNBC came in second the days that CNN didn’t (Monday, Tuesday, and Wednesday) – but even they found themselves in fourth place on Friday. Headline News found themselves in third place on both Monday and Friday.

The 9PM hour was just as erratic. FOX had the highest average for the week with CNN in second and MSNBC in third. FOX won the time slot three nights (Monday, Tuesday, and Friday) and held on for second the remaining two days. CNN won the time slot on Wednesday and Thursday. Monday they came in second. Tuesday & Friday they came in third getting beat out of second place by MSNBC.

At 10PM – CNN had the highest weekly average in viewers Adults 25 – 54. They took the timeslot three days out five (Monday, Wednesday, & Thursday) and came in second to FOX on Tuesday and Friday. Headline News even bumped MSNBC to fourth on Tuesday.

^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.

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