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CNN dominated in the Adults 25 - 54 demographic during the first part of the week and then FOX came on strong during the latter part. Tuesday's Inauguration day coverage helped CNN's average for the week. CNN had the second highest demo during the 8PM and 9PM hours. During the 10PM they not only had both the highest demographic and total viewers (2,361,000) average rating.
FOX had the highest demographic rating during the 8PM and 9PM hours. Their 10PM hour demographic and total viewers average for the week put them into second place.
MSNBC came in third place and HLN came in fourth place during all three prime time hours.
1 4 day average. Does not include Inauguration coverage.
^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.
Over the last week, there have been several ratings related CNN Press Releases:
1/19/2009: CNN's Don Lemon greets fans on the National Mall in Washington, DC during coverage of the 2009 inauguration weekend.
ph: E. M. Pio Roda / CNN ©2009 Cable News Network. A Time Warner Company. All Rights Reserved
CNN Digital No.1 on Inauguration Day;
Sets Record for Largest Live Video Event in Internet HistoryThe CNN Digital Network’s distinctive and innovative Inauguration Day coverage – from live streaming video to 3-D interactive maps to intimate contributions from users – catapulted the site to the No. 1 position among all news and information sites in every Nielsen Online metric.
Additionally, CNN.com Live, the Internet’s only multi-stream live video news service, served a record-breaking 1.3 million concurrent live streams in the moments leading up to President Barack Obama’s inaugural address on Tuesday, Jan. 20, nearly doubling what is believed to be the previous Internet record of an estimated 700,000 concurrent live streams served during a YouTube event, as reported by the Los Angeles Times. (Source: Internal CDN monitoring data)
“The realization that we broke an all-time Internet record is humbling; but couple that with the fact that so many people relied on us to experience the biggest moment in recent history, frankly it's an honor,” said KC Estenson, senior vice president and general manager of CNN.com. “No matter how our audience accessed CNN’s exceptional coverage – whether listening to radio, watching television, using the site or connecting with their Facebook friends through CNN.com Live – CNN is at its best when we connect people through the most important events of their lives.”
On Inauguration Day, CNN Digital was the No. 1 news and information site, outranking the competition in all Nielsen Online metrics, including:
· Unique Users: 11 million unique visitors made CNN Digital the most visited online news destination , besting nearest competitors MSNBC Digital and Yahoo! News by 10 percent and 21 percent, respectively;
· Time Spent: CNN Digital generated 97 million total minutes for the day, beating MSNBC Digital and Yahoo! News by 41 percent and 117 percent, respectively; and
· Page Views: CNN Digital generated 94.6 million page views, 28 percent more than MSNBC Digital and 133 percent greater than Yahoo! News. (Source: Nielsen Online)Inauguration Day also unveiled a watershed moment for CNN.com through its partnership with Facebook that enabled CNN.com Live users to update their Facebook statuses directly from the CNN.com Live player, where they also could see status updates from their friends and other Facebook users. CNN.com Live served a record-breaking 26.9 million live streams, shattering its previous total daily streaming best set on Election Day 2008 with 5.3 million live streams. (Source: Omniture SiteCatalyst, global). Additionally, 3.6 million unique users spent a total of 16 million minutes on the CNN.com Live/Facebook video player on Inauguration Day. (Source: Nielsen Online Custom Data P2+ Home/Work).
iReport.com, CNN’s user-generated community, doubled its previous submission record of 5,100 set the day before the 2008 election with more than 11,300 photos and videos uploaded to the site on Inauguration Day. (Source: iReport.com internal data). Throughout the day, iReport submissions provided an added dimension and perspective to the network’s reporting of the inauguration on CNN’s television networks and fueled an array of coverage on CNN.com, including several photo galleries documenting the sights and sounds of inaugural celebrations around the world.
CNNPolitics.com registered 27.6 million global page views on Inauguration Day, which is 488 percent increase over the prior for weeks. Additionally, 2.4 million page views registered on the Political Ticker – the No.1 political news blog according to Nielsen Online – which is an 8 percent increase over the previous month. (Source: Omniture SiteCatalyst, global)Registering its second highest day on record, the CNN Mobile Web site registered 4.6 million page views on Inauguration Day, a 92 percent increase over the prior four-week period. (Source: Crisp Wireless)
1/17/2009: CNN's Wolf Blitzer talks with Anderson Cooper, Soledad O'Brien, and political contributors David Gergen and Roland Martin during the network's inauguration weekend coverage live from the roof of the Newseum in Washington, DC.
ph: E. M. Pio Roda / CNN ©2009 Cable News Network. A Time Warner Company. All Rights Reserved
CNN Dominates Cable News Competition During Inauguration Coverage Nearly 8.5 Million Viewers Turn to CNN for Inaugural Address; CNN.com Shatters Previous Records
CNN’s multi-platform coverage of the Inauguration of President Barack Obama reached a ratings milestone on Tuesday, Jan. 20, with CNN's television coverage dominating the competition throughout the day, and CNN.com shattering records across the board during Inauguration Day.
More Americans turned to CNN on television from 12:00 – 12:30 pm, ET (according to Nielsen Media Fast National data), which included the new president’s swearing in and inaugural address than any other cable news network. CNN dominated the competition with 8.497 million total viewers, FNC placed a distant second with 5.488 million, and MSNBC trailed with 3.076 million. In the key demographic adults 25-54, CNN attracted more viewers than FNC and MSNBC combined, with 3.459 million viewers, a 101% advantage over FNC’s 1.722 million, and a staggering 211% lead over MSNBC’s 1.113 million.
From 11:00 am – 2:00 pm yesterday, CNN was also top-rated among total viewers with 6.941 million tuning in, FNC followed with 4.438 million, and MSNBC was a distant third with 2.571 million. This represents the network’s highest 11:00 am – 2:00 pm average in history. In the key demographic adults 25-54, CNN posted 2.811 million viewers, a 104% more than FNC’s 1.379 million and a 204% advantage over MSNBC’s 924,000.
According to preliminary, internal data -- CNN.com generated more than 182 million page views and served more than 36.7 million total video streams on Inauguration Day. Of the 36.7 million video streams, CNN.com Live served 26.9 million live video streams globally, breaking its all time total daily streaming record set on Election Day with 5.3 million live streams. (Source: Omniture SiteCatalyst, global). Additionally, CNN.com Live estimates it served more than 1.3 million concurrent live streams during its peak, which occurred immediately prior to President Obama's inaugural address. (Source: Internal CDN monitoring data). Also, iReport.com, CNN’s user-generated community, more than doubled its previous submission record of 5,100 set the day before the 2008 Election with more than 11,300 photos and videos uploaded to the site on Inauguration Day. (Source: iReport.com internal data).*
Other key CNN television ratings highlights:
6:00 am – 3:00 am/Total Day coverage:
CNN was No. 1 with 3.979 million total viewers/1.626 million among adults 25-54
FOX placed second with 2.543 million total viewers/750,000 among adults 25-54
MSNBC was last with 1.689 million total viewers/610,000 among adults 25-54
6:00 am – 9:00 am/Morning Show coverage:
CNN’s American Morning was No. 1 with 1.315 million total viewers/638,000 adults 25-54
FNC Fox and Friends was second with 1.165 million total viewers/377,000 adults 25-54
MSNBC Morning Joe was third with 686,000 total viewers/253,000 adults 25-54
4:00 pm – 7:00 pm/Afternoon coverage:
CNN’s Situation Room was No. 1 with 5.487 million total viewers/2.133 million among adults 25-54
FOX Obama Parade/Glenn Beck/Special Report was second with 3.079 million/792,000 adults 25-54
MSNBC Obama Parade/Hardballwas last with 2.158 million/741,000 adults 25-54
7:00 pm – 1:00 am/Extended Prime Time coverage:
CNN was No. 1 with 3.740 million total viewers/1.585 million among adults 25-54 includes Campbell Brown: No Bias. No Bull (7-9 pm), Anderson Cooper 360 (9 pm – midnight) and Larry King Live (midnight – 1:00 am).
FNC followed with 2.604 million total viewers/755,000 among adults 25-54 (includes Fox Report (7-8 pm) O’Reilly Factor (8-9 pm) and Special Coverage/The 44 President (9:00 pm -1:00 am).
MSNBC placed third with 1.915 million total viewers/712,000 among adults 25-54 (includes Hardball (7-8 pm), Countdown (8-9 pm), The Rachel Maddow Show (9-10 pm), Special
Coverage/President Barack Obama (10 pm – 1:00 am).
This represents a 44% and 110% advantage over FNC in total viewers and adults 25-54 respectively, and a 95% and 123% lead over MSNBC in total viewers and adults 25-54.
1/17/2009: CNN's Wolf Blitzer anchors the network's inauguration weekend coverage live from the roof of the Newseum in Washington, DC.
ph: E. M. Pio Roda / CNN ©2009 Cable News Network. A Time Warner Company. All Rights Reserved
CNN Tops Fox News in Total Day among 25-54 Viewers Situation Room, AC360 Score Wins among 25-54 Viewers; CNN Tops CBS, FNC and MSNBC in Key Demo
For the month of January, CNN was the #1 cable news network in total day (M-Su) among the key 25-54 demographic with 299,000 viewers, topping FNC’s 288,000 and MSNBC’s 201,000. CNN also had the most growth of any cable network in total day among 25-54 with an increase of 39% versus prior year, while FNC only grew 9% and MSNBC grew 31%.
The Situation Room with Wolf Blitzer won all three hours in January, 4p, 5p and 6p among 25-54. At 4 p.m., The Situation Room with Wolf Blitzer averaged 351,000 demo viewers, 14% ahead of FNC’s Your World average of 309,000 and 90% more than MSNBC Live’s 185,000. At 5 p.m., The Situation Room with Wolf Blitzer averaged 392,000 demo viewers, a 14% advantage over the FNC combo of America’s Election HQ/Glenn Beck with 344,000 and a 71% lead over MSNBC Hardball’s 229,000. At 6 p.m., The Situation Room with Wolf Blitzer averaged 406,000 demo viewers, 2% ahead of FNC Special Report’s average of 399,000 and 152% ahead of MSNBC’s Race to the White House which posted 161,000. The Situation Room’s Saturday debut on January 24th also topped the competition as the most watched cable news program from 1p to midnight among key 25-54 viewers (479,000). The hour-long program also clinched the top spot in the 6 p.m. hour among total viewers with an average 1.48 million.
Anderson Cooper 360 is the #1 show at 10p among 25-54 viewers in January with 488,000 demo viewers, 30% ahead of FNC On The Record’s 376,000 and a 77% lead over MSNBC’s Countdown replay, averaging just 275,000.
Final Inauguration numbers are in: CNN’s multi-platform coverage of the Inauguration of President Barack Obama made history, with CNN/U.S. topping CBS and the cable news competition from 12:00 to 12:30 during the oath of office and the inaugural address while CNN.com shattered records across the board during the entire day, on January 20, 2009.
From 12:00 – 12:30 pm, CNN attracted 8.528 million total viewers, beating CBS (8.448 million based on Fast National data), FNC (5.508 million), and MSNBC (3.076 million). In the key demographic adults 25-54, CNN was top-rated with 3.482 million, again beating CBS’ 3.369 million while attracting more viewers than FNC and MSNBC combined (FNC: 1.740 million, MSNBC: 1.113 million).
On Inauguration Day, CNN Digital was the #1 news and information site, outranking the competition in all Nielsen Online metrics, including:• Unique Users: 11 million unique visitors made CNN Digital the most visited online news destination , besting nearest competitors MSNBC Digital and Yahoo! News by 10% and 21%, respectively;
• Time Spent: CNN Digital generated 97 million total minutes for the day, beating MSNBC Digital and Yahoo! News by 41% and 117%, respectively; and
• Page Views: CNN Digital generated 94.6 million page views, 28% more than MSNBC Digital and 133% greater than Yahoo! News. (Source: Nielsen Online)
Additionally, CNN.com Live, the Internet’s only multi-stream live video news service, served a record-breaking 1.3 million concurrent live streams in the moments leading up to President Barack Obama’s inaugural address on Tuesday, Jan. 20, nearly doubling what is believed to be the previous Internet record of an estimated 700,000 concurrent live streams served during a YouTube event, as reported by the Los Angeles Times. (Source: Internal CDN monitoring data)
1 comment:
Great news.CNN's programming last week
was outstanding. Cheers to team CNN for
the day demo victory for the moth as well.
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