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Monday, February 27, 2012

Who's Popular, Who's Not in Media

NEW YORK, Feb. 27, 2012 PRNewswire -- Decades ago there were just a few names that dominated the news world. Everyone knew who Walter Conkrite, David Brinkley and Chet Huntley were. And, the odds were good it was one of those men who gave people their evening dose of national and world news. Today, that is not the case. Yes, there are still the big three anchors, but there are also the multitude of news personalities on all the various cable stations and even a radio personality who transcends many of his brethren on television. Many of these individuals can cause either a positive or negative reaction.

Looking at a list of 26 current affairs personalities, when asked which three are their favorites, almost one-quarter say ABC News' Diane Sawyer (23%), while one in five each say CNN's Anderson Cooper (19%) and NBC's Brian Williams (19%). Rounding out the top five favorite current affairs personalities is Bill O'Reilly (15%) and Barbara Walters (15%). A little further down the list are George Stephanopoulos (14%), Matt Lauer (13%), Katie Couric (13%), Rush Limbaugh (9%) and Sean Hannity (9%).

These are some of the results of The Harris Poll of 2,016 adults surveyed online between January 16 and 23, 2012 by Harris Interactive.

Looking at the flip side, which three of the 26 news personalities are America's least favorite, almost half say Rush Limbaugh (46%). Three in ten say Bill O'Reilly (31%) and almost one-quarter say their least favorite is Nancy Grace (23%). Rounding out the top ten least favorite news personalities are Sean Hannity (14%), Katie Couric (10%), Piers Morgan (10%), Barbara Walters (10%), Chris Matthews (10%), Rachel Maddow (7%) and Wolf Blitzer (7%).

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Anonymous said...

Very interesting statistics! Now if only Anderson Cooper would focus more on his respected journalism and leave behind his talk show.

By the way, on a side note, CNN has changed its Newsroom anchor schedule, now including Carol Costello.

Anonymous said...

OMG. CNN just added another to the least fav.
Carol Costello replacing Kyra Phillips is not
going over too well. It looks like CNN is throwing
in the towel from 5 - 11 AM and trying to get a
bump from noon-4 PM to hep Wolf Blitzer. It's
not smart for CNN to cut back the most popular
dayside anchor to 1 hour. Not surprised about
Anderson Cooper Diane and Anderson are likable
and that matters. Too bad CNN got rid of the
bump music and cool segments that made 360
popular. Is Isha Sesay still on 360 ?

Not surprised about Piers Morgan but I feel
badly for John King. CNN dealt him a bad hand
by having him pal around with pundits.

Anonymous said...

I'm tired of hearing how popular Anderson Cooper is "supposed" to be and yet according to his ratings, both, day and nite, on different channels, nobody watches him, or at least his ratings don't imply any particular popularity.
Being recognizable and being popular are two very different things and Cooper is not all that likeable anymore.
He's gotten way too full of himself and he's continually slipping, ratings wise.
Diane Sawyer, on the other hand is on a broadcast television and she is popular and likeable.
She's been around a long time and never tries too hard to outsmart the competition.
She isn't over exposed and doesn't have three jobs to prove to everyone how great she is.
And Brian Williams and Cooper aren't even in the same league.
Just ask Jon Stewart, Brian's good friend.
He'll set the record straight on both of them.

Anonymous said...

@9:11 p.m.- Agree wholeheartedly.

Anonymous said...

I have been a big fan of anderson cooper for quite a while but I must admit i have lost some respect for him because of his daytime show. It is getting in the way of his role at CNN. I liked him because he wasn't the typical narcissistic TV personality who just wanted their own fame. He was real and accessible. Now he seems like just another attention-seeker. I find it dismaying that CNN seems to be perfectly content scrapping it out with MSNBC for 2nd place. Seriously?!?!? Do they have a vision to be bigger and better than the rest? Anderson has the best ratings on CNN but he certainly doesn't have the best ratings on cable TV and it is getting worse. CNN needs to change course or people won't bother tuning in for big news breaks either.

Anonymous said...

If carol Costello would not whine ir sound like she is whining and if she could remove that kink in her neck so that she could continuously look straight into the camera and if is she could appear more sincere and objective or heck just more intellectual I would like her more. She has nice hair.

Anonymous said...

Agree about Carol Costello. She is not on same level as Kyra Phillips. Why was Kyra given a one-hour slot?