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Friday, August 23, 2013

Multiplatform Coverage for 50th Anniversary of the March on Washington

CNN Announces Multiplatform for 50th Anniversaryof the March on Washington for Jobs and Freedom
Special Programming Begins Friday, August 23 with New Oral History Documentary
CNN today announced a multiplatform programming effort for the 50th anniversary of the March on Washington for Jobs and Freedom.  Dynamic enterprise programming will begin on Friday, Aug. 23, and include a new documentary of rare oral histories of the March, opinion editorials authored by key figures in the Civil Rights Movement of the 1950s and 1960s on the legacy of the event, and curated photo galleries that will supplement the network’s coverage of the live commemorative activities in the nation’s capital.  The network will also carry coverage of President Barack Obama’s remarks from the steps of the Lincoln Memorial in Washington, DC, on Wednesday, Aug. 28.
“The March on Washington for Jobs and Freedom was an extraordinary event of immeasurable impact upon the nation – and the world,” said Jeff Zucker, president of CNN Worldwide.  “CNN is uniquely positioned to offer multidimensional, enterprise coverage that is both reflective and forward-looking to mark this once-in-a-lifetime anniversary,” he said.
For CNN.com/Opinion, civil rights pioneer John D. Due, Jr. has written a moving, first-person recollection of the events leading up to the 1963 March and LZ Granderson has penned an homage to the essential leadership efforts of the March organizer, Bayard Rustin, who as a gay man faced discrimination from both opponents and proponents of civil rights.  Photographer Leonard Freed’s iconic images of the event have been curated into a digital visual essay of the March on Washington.  Excerpted video reports and highlights of the original event, and curated iReport submissions from users that explore the current state of everyday racism in America will also be hosted on CNN.com.  A special profile of the daughter of the late civil rights leader, Dr. Martin Luther King, Jr., Bernice King, will be available online beginning Saturday, Aug. 24.
Also on Saturday, Aug. 24, the original “Big Six” civil rights organizations which led the 1963 March on Washington for Jobs and Freedom will gather in Washington, DC, for special events, many of which will be covered on CNN/U.S.  This coverage will include highlights of the “Redeem the Dream Summit” of the National Urban League, including remarks on the modern civil rights agenda by Marc Morial, president of the National Urban League, U.S. Representative John Lewis (D-GA), and others.  CNN correspondent Chris Lawrence will report live from the events on Saturday.
Between Saturday, Aug. 24 and Wednesday, Aug. 28, CNN/U.S. will explore the meaning of the March with exclusive interviews with key civil rights leaders including, Rep. Lewis; Rev. Joseph Lowery; U.S. Representative Eleanor Holmes Norton (D-DC); former U.S. Ambassador Andrew Young; Martin Luther King, III; and more.  
CNN will observe the occasion of the 50th anniversary of the March on Wednesday, Aug. 28 with a rare re-broadcast of the remarks by Dr. Martin Luther King, Jr. known as the “I Have a Dream” speech.  The address from five decades ago will air in its entirety.  The day’s coverage will be hosted by CNN anchor Don Lemon, with live reporting from correspondents Joe Johns and Athena Jones in the crowds gathered on the National Mall to participate in the events, and commentary from CNN Crossfire host, Van Jones and contributions from CNN’s Donna Brazile.
The network’s comprehensive anniversary coverage will begin with CNN’s new, original documentary, We Were There: The March on Washington – An Oral History, hosted by CNN’s Don Lemon on Friday, August 23 at 10:00p.m. and 1:00a.m.  All times Eastern.  We Were There features unique stories from witnesses to the March and people who played vital behind-the-scenes roles organizing the event, on how the extraordinary multicultural event came to be – and its legacy to the progress of American civil rights.  We Were There: The March on Washington – An Oral History will also encore on CNN/U.S. on Sunday, August 25 at 8:00p.m., 11:00p.m., and 2:00a.m.  All times Eastern.  
On Thursday, Sept. 12, a special CNN Dialogues live event, “Modern Marchers: Lessons From The Front Lines of Social Change,” will be held at the Cecil B. Day Chapel of The Carter Center in Atlanta, GA, from 7:00p.m. to 8:30p.m.  The event is in partnership with the National Center for Civil and Human Rights and the Emory University James Weldon Johnson Institute for the Study of Race and Difference and will be moderated by New Day morning show news anchor, Michaela Pereira.  Panelists for the event, including Michael Skolnik, political director for Russell Simmons and president of GlobalGrind.com, and Minh Dang, executive director of Don’t Sell Bodies and a 2013 White House “Champion of Change” will explore current social activism and the agenda and actions needed to improve civil rights for now and beyond.

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13 comments:

Anonymous said...

Won't be watching CNN for the coverage marking an historic event. CNN works overtime to spread hate and that is against everything that MLK stood for.CNN just keeps trying to make us stoop to hate.

Anonymous said...

This has not one thing to do with the topic, but people do this all the time so I will to.
TVN has a listing of who's paid what and the top talent with the top pay checks.
Judge Judy rakes in 45 million dollars a year folks because her show is SYNDICATED TO MOST OF ALL THE NETWORKS....AN OPRAH DEAL!
That was no surprise but this is:
Matt Lauer is the hightest paid anchor, but Scott Pelley, who also is a lead anchor on 60 Minutes, only gets 5 Million from CBS, and Anderson Cooper gets a whooping 10 million....in cable!
Where is the fairness in this and where are our priorities that we allow these people to get millions for reading a teleprompter, and some aren't even good at it??
Judge Judy is an original, but is she REALLY WORTH 45 MILLION DOLLARS A YEAR???
And on the other end of the scale, NJ's Chris Christie is going after all the teachers and public workers for their pensions and trying his best to break the backs of all union workers, people who formerly were part of the ONCE BOLDEN MIDDLE CLASS.
WHERE ARE OUR PRIORIIIES???
Until we level the playing field, don't expect your children to be taught well for the next couple of decades, because there is just NO INCENTIVE LEFT.

Anonymous said...

WTF msnbc is showing the LIVE commemoration of the March on Washington, but CNN has regular programming.

Anonymous said...

That's very true 6:27PM. CNN does work overtime to spread Obama hate, so why give them the courtesy
of a ratings hike for a man who was known to be nonviolent and tried his best to discourage hate and bigotry.
CNN, you don't deserve the watchful eyes of those who admired Martin Luther King.
Where does that leave me, watching broadcast.

Anonymous said...

CNN would've jumped ALL OVER a Tea Party rally that had FEWER people than the March On Washington. It doesn't fit the anti-liberal/anti-Obama/anti-minority slant CNN likes to have.

Anonymous said...

The CNN brass is totally clueless. MTP aired the original MLK segment this morning and it's amazing to learn that the press is always clueless to what is really going on. It's the same way 50 years later. It was clear the press did not like what MLK was doing from watching the episode of MTP. The media missed what was going on with Obama twice when it comes to presidential elections. It has to be because they are wearing blinders. CNN's primary source for news is conservative media . That means CNN is clueless about the changing demographics and go to the same tied old sources who tell them what they want to heear Conservative media can't inform you about women & minorities. Conservative media is geared towards white males. People like the management at CNN. Conservative media is filled with stereotypes about women & minorities. Urban radio, Latino , Asian-Pacific and female media are nothing like conservative media. CNN looks too much like it is stuck in the 50 & 60's. Women and minorities are not respected and as far as CNN is concerned they need to keep their place. Just like the press was on the wrong side 50 years ago. CNN is using the same language and buzz phrases. Now I get it when folks say cable news is just a TV show. They make up stories and facts.

Anonymous said...

I was disappointed with CNN's coverage of the march on Saturday, or should I say lack thereof. I saw part of Lemon's special which was fine from what I saw but I was surprised it was on Sunday and they didn't do much on Saturday. And yet, they are releasing Soledad's special AFTER the March celebration weekend. That seems like a dumb move.

Anonymous said...

After watching snipets of the MLK march on Washington in August of 1963, fifty years ago, it all seems like yesterday.
I remember that there was fear amongst most of white America at the time, not just in the South, but in cities like Newark, NJ.
At the time, King was really an unknown entity, someone who was lumped together with the rest of the upheaval of the sixties.
In CNN's documentary, I was puzzled as to why they emphasized the Kennedy assasination and not the King assasination. Wasn't this about the Civil Rights movement?
We were all just as shocked about MLK's death and what would transpire as we were about Kennedy, and yet CNN failed to show the aftermath and what followed in the wake of King's murder.
And LBJ gets no mention at all.
He was a strong President, who at the time was hated, by those in the north who felt he'd be dismissive of all Kennedy's liberal policies.
I still remember the chant from every college dorm: "Hey, Hey, LBJ, how many kids did you kill today?" Which was a reference to Kennedy's war in Vietnam.
LBJ carried out ALL of Kennedy's poliicies, including the enactment of the 1964 Civil Rights Act.
Jackie hated him and most of the population, at the time, resented him, because he had to take on the responsibilities of the Presidency.
Looking back, he did a great job that could have been overwhelming in its magnitude and the backdrop of this tumultuous era.

Anonymous said...

CNN can try to spin thing all they want with a bogus summer ratings press release. CNN finished 3rd in August. Taking the three summer months inflates the numbers and gives the false perception that CNN is improving. Looking at the data for August 2013 shows a far different story for all 3 channel news networks. Their numbers are heading south meaning their audiences have reached the point were there is no growth and aging viewers. Sort of like what is going on with MIcrosoft. Failing to realize the world is changing,CNN still thinks interactive is tied to pundits and ideology. News flash : negativity is passed around the least on social media.

Get ready AJAM is the new kid on the block and they have to build an audience that is loyal from scratch,meaning they get to find out what really works. It is clear that they are going for younger college educated viewers,higher income viewers and minorities. If AJAM is about to pull this off, the would have the most desired demographics in cable news. AJAM is going to make a lot of noise and shake up the cable news landscape. Think of it this way. AJAM is like Facebook. AJAM realized there was a huge news void that was not being adressed. My Space ,Microsoft & Yahoo are CNN, FNC and MSNBC because they are getting the message. Content is king and news is meant to inform and not to be controlled for by a select few. CNN can't survive without viewers/customers. That is Business 101.

Anonymous said...

Inside Cable News even welcomes AJAM. Right now I like AJAM and Bloomberg. I watch CNN less now that AJAM is around. I still DVR 360 to skip the bad parts. ICN and others are hoping AJAM raises the bar and gets us better news. I'm skeptical. AJAM's competitors have been getting out of the news biz for years. You just don't flip the switch back to the news. AJAM has a huge advantage when it comes to newsgathering , resources and staff. AJAM is right millions of potential viewers are being ignored. IMHO AJAM is top notch ahead of BBC,NBC,CBS & ABC. I'm seeing stories that I have never seen in American media at all. Wow, we can now get news in prime time on weekends. The operating principle for AJAM seems to be it's about the news not about the talent. Viewers come 1st.

Anonymous said...

It's simple : content is king and consumers are in the drivers seat. Content has to be suitable for mobile. Crossfire tells me that CNN just does not understand multiplatform. The greatest advantage they will ever have is to make CNN the world's largest news content source. Unfortunately for CNN, AJAM is beating them to the punch. AJAM has a massive amounts of content. It does not matter if I'm on a mobile device or laptop. I have to go to multiple websites for news. What if I could turn to CNN and get it all. News in all categories.
National news, international news,sports,technology,health and wellness, entertainment, interviews with newsmakers and innovators. People who are actually doing something other than sitting on their butts and running their mouths. Talk is cheap. How about people who are actually doing something with their lives.

Anonymous said...

The words from Sec'y of State John Kerry could not have been any stronger. The writing is on the wall. The military response is coming sooner rather than later.
With Al Jazeera now available, it's no longer in CNN's favor. You Tube was the original source for the video of the chemical weapons assault. Next it was Al Jazeera and later CNN. This is going to be a big test for CNN. Social media is going to play a major role in news events from here on out. Welcome to the new age. Mobile is ideal for live events like sports and Kerry.

Anonymous said...

Gloria Bolger told Wolf Blitzer today that President Obama was "dismissive of the UN."
She did not qualify this statement.
Was he dismissive of the UN because in the past, the United Nations Peace keeping forces have failed to keep peace, or was he dismissive because he just didn't believe the UN had any credibility left and foreign governments often didn't comply with UN resolutions because there was no way to enforce them in the past.
It is easy to criticize the President's position on Syria, but as President, he alone must make the decision whether to act, and get our armed forces involved in another war in the Middle East.
In the Op Ed. page of the NYPost the headline read: "Obama Does Not Have the Will to Confront Assad."
It is easy to point fingers but what if Assad HAS the will to confront Obama, in the same way he confronted innocent women and children in his own country?
This is the moral dilema, is it not?