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Friday, November 2, 2007

Where In The World Is CNN Going Now?

Next week is going to bring many changes to CNN. Did you know that they were opening a new news bureau? Where is the world does CNN not have a news presence?

Media Week had an article this week that talked about CNN's newest outpost. Below are a few excerpts:

In the week of Nov. 5, the news giant is set to open a news- gathering outpost in Second Life. And unlike news service Reuters, which embedded a real reporter in the online virtual world last year, CNN will rely on Second Life "residents" to do all the legwork.

In the space, the network will create a variation of its i-Reports, the real-world vehicle through which average citizens contribute eyewitness reports. CNN will equip Second Life denizens with kits enabling them to transmit copy and photos. Visitors to Second Life will be able to get the latest news via kiosks scattered throughout the virtual community.

And the network will act as a sort of journalism school, offering guidance to avatar citizen journalists via weekly "news meetings" directed by staffers. And top CNN personalities including Larry King will conduct virtual training sessions for budding cyber journalists.

Given that Second Life users tend to be highly passionate about the virtual space, CNN execs believe the community will embrace user-generated journalism—more than they would embrace simply repurposed content.

"We looked at what are people doing [in Second Life] that is meaningful to what we do," said Susan Grant, executive vp of CNN News Services. "I love that we don't have to take things from the real world and force them in."

Not familiar with Second Life? CNN's Kristie Lu Stout reported on the virtual world earlier this year. Below is clip from that report:


Today, MyUrbanReport posted a recent interview that he did with CNN's Krya Phillips. She talks about her recent documentary work as well as her very first interview.


Mystery Journalist

Can you name this CNN journalist?

Let us know who you think it is and we'll reveal this journalist's identity in Sunday's post.

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