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Tuesday, July 22, 2008

Ratings At A Glance

Ratings for the week JULY 14 - JULY 18, 2008

Adults 25-54
Adults 25-54
Adults 25-54

I'm starting to sound a bit like a broken record, but once again FOX dominated the ratings in the Adult 25 - 54 demographic. During the 8pm hour, they won all five nights. For 9PM, they took four of the nights. And at 10OM, they had the highest demo three of the nights. On Tuesday night, CNN had the highest demo during the 9PM and 10PM programs. On Friday night, MSNBC had the highest demo during the 10PM. (CNN ran pre-recorded programming during the 8PM and 10PM hours on Friday.)

^ Courtesy Nielsen Media Research; Demographics where noted; Live + Same Day (LS) Fast Track Nationals.

In other ratings related news, CNN has been taking some heat for a full page ad that they took out in Monday's New York Times. The ad claims that CNN is number 1 at 10PM. If you look at the fine print (and there's always fine print), you'll find that the claim is based off of the Adults 25 - 54 demo during the 10PM hour. Factual statement... but there have been criticisms made that CNN coded Primary election coverage (special programming) as Anderson Cooper 360, which brought up the program's overall rating for the quarter.

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Phebe said...

I just found out today that CNN (or any television entity) cannot advertise Nielsen ratings in an ad without Nielsen's approval. Just a factoid that shows the ad to be accurate. But CNN's coding, for AC360, during the Primaries was questionable, as you correctly pointed out. It will be interesting to see if they can pull off another #1 in the third quarter.

Anonymous said...

If they keep repeating BIA right before 360, I'm quite certain AC can pull it off in the third quarter. Who could read that fine print anyway, even if they wanted to?
I think Soledad should win an emmy for her presentation, even a nomination. She has been under utilized and CNN was probably surprised at the high ratings.
This is just another example of carry over. If the lead-in is high, there's no reason not to use the given title of the following show.