1 - Special programming aired on one night during the week.
Rating calculations are weekly averages based on nightly ratings provided by TVNewser with data by Nielsen Media Research. Numbers reflect Live and same day (DVR) data.
Monday, April 2, 2012
Ratings For The Week of March 26-30
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16 comments:
It always seems like CNN is crawling out of a ratings hole at 8:00pm and takes them a couple hours to build up to a respectable rating by 10:00pm. What's going on? That's too late to start building an audience. CNN seems preoccupied with their morning show problem but completely oblivious to their AC360 lead in problem.
CNN has problems all day long. All shows need
something to build upon. The same scenario
would play out for MSNBC or FNC is they had 2
shows drawing less than 400,000 before prime
time.
The NCAA championship was last night and no
Anderson Cooper this week. Let's see what the
ratings will look like for CNN this week. Wolf was
in for AC last night it will be interesting to see
the ratings for 360. The ratings were so low for
Eliot Spitzer that 360 is actually higher. Everyone
is wondering how long will CNN continue to stick
with Erin Burnett. Not much longer .
There is a rumor that Isha Sesay is getting a new
show on CNN I but will remain on 360. CNN
should go with a women's show at 7 with Isha..
Have an amazing music playlist and interesting
items. Isha has that personality that men and
women like.
Wonder where those Countdown viewers will go ?
Current lost more than 100,000 viewers without
Countdown. Keith was averaging 177,000. Elliot
Spitzer could only get 47,000. If CNN does not
realize that they have an Out Front problem, they
are truly in denial. CNN has to fix the 4, 5 , 6 & 7
o'clock hours as well as the mornings and dayside.
CNN has dug itself into a very deep hole. Somebody
should have had a backup plan. CNN is too afraid to
admit the critics were right. Erin Burnett is nothing
different from Campbell Brown or Paula Zahn.
CNN will never give Isha Sesay a shot. It would
open them up to criticism about how bad the
decision was to hire Erin Burnett and CNN does
not develop in house talent.
I agree, I'm also curious to know where Keith's old viewership will go. Will Spitzer be able to bring his numbers up? My guess is that many of them will go to MSNBC. Yes, CNN has a hard time letting go and admitting mistakes with talent - Will Cain and Erin Burnett are perfect examples. I would disagree slightly in your comparison of Burnett to Brown and Zahn. I think Burnett is different in that she is much worse. Brown and Zahn have good reputations as journalists and perhaps should have been given more room to grow and develop on CNN. Burnett is just not even in their class. As for the general show content, you are right, it is the same losing formula, but the degredation of the "talent" hosting the show is staggering. CNN has a real problem if they can't see that.
@12:18 a.m.- It is not just an AC360 lead in problem, it is also an AC360 problem. If a viewer likes AC360, they will watch AC360, regardless of who is the lead in. AC360 is losing viewers because of the content or lack of it.
Btw, Isha is getting her own show but it will be on CNNInternational. That doesn't really help those of us stuck with CNN domestic.
Agreed Anon 3:56.
Many act like 360 is some kind of ratings success. He loses both of his time slots on a regular basis. So what he is CNN's highest rated show, that certainly isn't saying much.
All of CNN's shows are a problem from sun up to sun down.
The only CNN show that does not need a complete overhaul is The Situation Room.
CNN is way too repetitive. It is the same thing
over and over again. Nothing is updated and
you are subjected to opinion from people who
are not qualified to discuss complex specific
subjects. There is no point to the mindless
chatter on CNN. 360 is not the problem for
CNN. By the way, CNN makes millions more
than MSNBC and 360 is a profitable show. It
is all about money and the demo is how all
networks make money. Take a look at the ads
you see during 360 and what ads you will see
watching ED & The Last Word. 360 has more
commercials than both.
Perhaps CNN does make more money than MSNBC in terms of ad revenue but will it stay that way if they continue to be a third place news network? I doubt it. CNN still has an audience with breaking news but if those viewers don't tune in regularly they will eventually find CNN irrelevant and get their breaking news from other sources. The problem with third place ratings is that your brand is slowly eroding. I agree with both sides of the AC debate: yes, he has a lead-in problem AND yes, he has his own self-inflicted ratings issues. I don't know when his contract is up, but maybe he would benefit from moving to CBS News where he can reconnect with serious, in-depth, investigative journalism again. And for god sakes, dump that daytime show, will ya?
So, we are congratulating that 360 shows a lot more commercials than the other two networks? Are you serious? That is just another reason for me to stop watching 360.
The truth is, CNN has to sell their ads at a cheaper rate than the other two networks because of their continual decline in ratings.
@2:52PM:
You make good points about dumping the talkfest.
However, it is Anderson who wants to prevail in daytime and CNN really has little to do with his wants.
They have catered to HIM far too long and now no one is reaping any rewards.
Time Warner is the parent company for 360 &
Anderson. TW has a syndication contract with
dozens of stations around the country paying
for Anderson, the talk show. It would take at
least 12 years for MSNNBC to catch up to CNN.
CNN makes more than a billion. MSNBC is not
even making 500 million. The ratings are not
the entire picture for CNN, FOX or MSNBC.
TV is not a simple biz . It is very complicated.
Anderson Cooper can't just decide he is not
going to have a daytime show.
@1:25PM:
CNN makes a billion?
Come on and stop making stuff up.
Why not say a trillion as long as you make "stuff up."
And yes, Anderson can decide to not do his show.
Hosts terminate contracts all the time.
Even Regis on GMA said that "afternoon programming is dead."
Morning is where the action is and he's right and ought to know.
Really.TV is a very complicated business. No one
is making stuff up . Last month PEW released a 2012 report for the State Of The Media.
According to SNL Kagan. CNN/HLN earned 1.3
billion. Fox News earned 1.6 billion. MSNBC earned
409 million. It's true, look it up.
CNN is not losing money. You are wrongly
assuming that CNN is losing money because
of ratings. Not true. Just look it up.
Time Warner distributes shows for networks and
syndication. TW does not want to lose money. If
TW does not deliver Anderson's daytime show,
the company will lose money. It is all about
making money not losing it. 360 & Anderson
both bring in money for Time Warner. Why
would they hurt their bottom line ? The ratings
you see on TV Newser are just that ratings. It
does not give the full picture. Nor does it tell
you anything about the money CNN makes.
ABC, NBC, CBS & FOX Network are heavily tied
to ratings and revenue. It is a different game
for cable and CNN. The only information you
will get from TV Newser are totals, demos &
show rankings. However, you don't get the
average age of viewers for each individual
show or sources for revenues.
Interesting info about the biz side of cable news. I also saw that Pew report although I didn't read the whole thing. From your numbers it appears it takes both CNN and HLN (plus CNNI, I assume) to make what is less money than Fox. Presuming most of that 1.3 billion comes from CNN, that still seems like an underperforming brand compared to its previous glory days as THE trusted news source. It is a complicated business, no doubt, but it sure seems like the bean counters can't be happy with CNN's declining market share. The revenue will eventually follow the ratings. Did you see Thursday's numbers? Utterly abysmal.
It would be fascinating to see the detailed ratings demographics and ad revenues for each show on CNN. Suppose that is why they keep Outfront? Burnett is a total trainwreck but her network of wall street sugar daddies probably brings in some cash. The girl's got some friends, I'll give her that.
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