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Thursday, October 4, 2012

CABLE NEWS RATINGS FOR DENVER PRESIDENTIAL DEBATE

CABLE NEWS RATINGS FOR DENVER PRESIDENTIAL DEBATE


Wednesday, October 3/Nielsen Fast Nationals ratings data:

  • CNN tops MSNBC by wide margins in total viewers and key demos (25-54 and 18-34) throughout the night
  • CNN also tops Fox News in younger viewers (18-34) all evening
9:00-10:30 PM (Debate)

CNN                                                                            
6.045 million total viewers                                                                               
2.369 million among adults 25-54
1.461 million among adults 18-34

FNC     
10.421 million total viewers
2.933 million A25-54
882k A18-34

MSNBC
4.711 million total viewers
1.853 million A25-54
772k A18-34

8:00 PM-11 PM PRIMETIME

CNN
4.763 million total viewers
1.851 million A25-54
1.062 million A18-34

FNC
8.181 million total viewers
2.160 million A25-54
662k A18-34

MSNBC
3.914 million total viewers
1.482 million A25-54
616k A18-34

7:00 PM-12 MIDNIGHT

CNN
3.721 million total viewers
1.443 million A25-54
776k A18-34

FNC
6.451 million total viewers
1.719 million A25-54
509k A18-34

MSNBC
3.104 million total viewers
1.159 million A25-54
496k A18-34

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5 comments:

Anonymous said...

Here's the scoop in a nutshell.
FOX WON.

Anonymous said...

The only time ratings matter to CNN is when it goes in their favor, but the fact that they are the last place cable news network on a nightly basis just doesn't seem to matter to them.

CNN comes in second place one night and they are celebrating, how desperate is that? The people that tune in on these special news nights are the individuals who obviously are not regular viewers. These people turn on CNN strictly because of CNN's past reputation; unaware that CNN lost their mojo a long time ago. This is something the regular viewers are keenly aware of and why they are abandoning CNN in droves. FNC and now MSNBC beat CNN every night by a true wide margin, that's the story.

Anonymous said...

@12:18PM, you are very right. To be gracious and perhaps overly optimistic, I should say congrats to CNN for the debate ratings performance. At least its not bad news. But 12:18PM is correct, they only seem to care about ratings on the rare day they do well and seem totally clueless as to how badly they are losing appointment viewership. Over time, at their current pace, they will lose the "past reputation" viewers because so many people seem them as a joke. It is important to note that the 2012 debate had a much larger audience than 2008 yet CNN was one of the only networks to lose viewers since the 2008 debate. That's not a good sign at all. I've been a longtime fan of CNN, watched for years, defended them when they started to slip but now, I see they just keep doing the same stupid stuff that causes people to stop watching. Its a shame.

Claire said...

I'll be honest, I almost always watch MSNBC on important nights, such as elections and debates. But I did turn over to CNN to watch the debate only part of the night because I wanted to watch the immediate reaction to what was being said. MSNBC doesn't do that and I find it interesting. I enjoy Wolf, John King(he does maps as no one else does), Gloria and David, but the rest, not so much. On election nights I always go back and forth trying to catch John King at the magic wall.

Anonymous said...

Here's my press release for CNN.
CNN is full of crap by wide margins and wouldn't know a good nite if they fell over it.