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Sunday, April 22, 2007

Record-Breaking 11 Million Video Views

Below is an article from Beet.TV on's record breaking video views on Pipeline last week. At the bottom is a video interview with David A. Payne from CNN talking about Pipeline and I-Report.

Exclusive: Had Record-Breaking 11 Million Video Views on Day of Virginia Tech Schootings

CNN online video clips of news surrounding the Virginia Tech shootings totaled 11.4 million views on Monday, far more than the daily average of 2.1 million streams and exceeding the previous one-day record of 7.7 on December 30, 2006, the day after Saddam's execution.

These are internal traffic numbers provided by CNN to Beet.TV. Nielsen/NetRatings are not available.

Story_albarghouti_ireportThe dramatic cell phone video taken by student Jamal Albarghouti was viewed nearly 2 million times on Monday. Albarghouti uploaded his video to CNN's I-Report, the part of that accepts citizen-made videos. (CNN confirmed that although the video was submitted under normal terms of a citizen upload, which does not involve pay to the uploader, an undisclosed payment for exclusivity was made to Albarghouti.)

His was one of hundreds of videos, text messages and photos uploaded to I-Report. Many submissions to I-Report have been incorporated into a tribute page to the victims at CNN. As of yesterday, the page had 15 million views, making it the most popular feature page ever on, a CNN spokesperson told me.

Traffic to reached 19 million on Monday (domestic and international) way up from an average of 7 million.

Below is my interview with chief David Payne. I interviewed David a couple of weeks ago on the set of the Anderson Cooper 360 set. David spoke with me about Pipeline, the online service that provides consumers with multiple live news streams. We also spoke about the success of user-generated content, of which is was very postive. Judging from the content and traffic at CNN, the Virginia shooting has defined how user generated content can be a powerful companion to traditional reporting.


pink panther said...

I've contemplated on whether to get Pipeline. I'm afraid if I did, I would end up watching it non-stop and that would be a big distraction at work.

I also have sent in some I-reports to CNN and I have been very impressed with the timeliness of their response back to you and their interest level in what you are submitting.

The I-report from the VT student was impressive and shocking at the same time. I sometimes wonder how many I-report submittals CNN has to weed through before they find a good one!

copperfish.jungle said...

In my opinion CNN's I-Report is one of their best concepts. CONGRATULATIONS!!! to CNN

sydney said...

Not to mention that AC360 is the most downloaded news podcast on iTunes (and 3rd overall, the last time I looked).

Seems that what CNN may lack in TV ratings it makes up for with their web content, which I personally find superior to other news sites.